1. Introduction to Gaia, Inc.

Gaia, Inc. is a publicly traded conscious media company headquartered in Boulder, Colorado, dedicated to providing transformative content that inspires personal and planetary evolution. With a global subscriber base exceeding 700,000 members and an extensive library of over 10,000 original titles, Gaia has established itself as the preeminent destination for yoga, meditation, spirituality, alternative health, and documentary programming. The company operates at the intersection of entertainment, education, and wellness, serving a diverse audience that includes wellness enthusiasts, spiritual seekers, and practitioners. Gaia’s revenue in the most recent fiscal year surpassed $80 million, driven by a combination of subscription fees, live events, and e‑commerce. As a leader in the conscious living movement, Gaia has been recognized by industry bodies such as the Streaming Innovation Awards and consistently receives top ratings from major review platforms for its unique content offerings. Organizations ranging from yoga studios to corporate wellness programs rely on Gaia’s content to support their communities, and the platform is trusted by millions worldwide for its high‑production‑value, ad‑free streaming experience.

This Senior Content Marketing Manager role is central to Gaia’s mission: you will lead a team that creates compelling narratives across blogs, email, social media, and video, ensuring every touchpoint reinforces Gaia’s core values of authenticity, curiosity, and transformation. The ideal candidate combines deep storytelling expertise with data-driven strategy, reflecting Gaia’s commitment to both creative excellence and measurable business results.

2. Company History and Business Evolution

Gaia was founded in 1988 as a small cable television channel by Eugene and Carol Melnyk, who sought to bring alternative perspectives on health, spirituality, and metaphysics to mainstream audiences. Originally called “The Wisdom Channel,” the network quickly gained a loyal following among viewers hungry for content beyond traditional media. In 2005, the company rebranded to “Gaia” to reflect a broader mission of connecting humanity with the divine interconnectivity of all life. The transition to digital streaming began in earnest in 2012, and by 2016, Gaia had fully pivoted from linear TV to an on‑demand subscription service, available globally via smart TVs, mobile apps, and web browsers.

Key milestones include the 2014 acquisition of Yoga TX, a leading yoga video production company, which expanded Gaia’s library of instructional content. In 2017, Gaia went public on the NASDAQ under the ticker GWAV, raising capital to accelerate original content production. The company launched its first original documentary series, “Beyond Belief,” in 2018, which became a flagship program. More recently, Gaia has invested in AI‑powered personalization algorithms to recommend content tailored to each user’s interests and practice level. The launch of Gaia LIVE in 2021 enabled real‑time interactive classes and events, further differentiating the platform from competitors like Amazon Prime or Netflix. Today, Gaia continues to innovate with immersive experiences such as guided meditation soundscapes and virtual reality yoga, positioning itself at the forefront of conscious technology.

3. Gaia, Inc. at a Glance

• Headquarters: Boulder, Colorado, USA
• Founded: 1988 (as The Wisdom Channel)
• CEO: Jirka Rysavy (since 2016)
• Revenue: $84 million (2023 fiscal year)
• Employees: Approximately 300 full-time staff
• Stock Ticker: GWAV (NASDAQ)
• Subscribers: 700,000+ active paying members
• Content Library: 10,000+ original titles, updated weekly
• Languages: Available in English, Spanish, French, German, and Portuguese
• Key Competitors: Alo Moves, Peloton, Yoga International, Mindbody
• Industry Classification: Digital Media & Entertainment – Streaming Services
• Primary Demographic: Adults 25–65, predominantly female, health‑conscious, spiritually curious
• Awards: Webby Award Honoree (2020), Streamy Awards Nominee (2022), Conscious Company Media Top 50 (2021)
• Distribution: Web, iOS, Android, Roku, Apple TV, Amazon Fire, Android TV, Chromecast
• Average Monthly Streams: 5 million hours
• Original Programming Genres: Yoga, Meditation, Breathwork, Shamanism, Documentaries, Talks, Kids Yoga
• Corporate Partners: CorePower Yoga, Lululemon, Chopra, Mindful Magazine
• Customer Satisfaction Score: NPS of 62 (industry average for streaming is 45)
• Environmental Commitment: 100% carbon‑neutral streaming since 2022
• Community Events: Annual Gaia Consciousness Summit, monthly online workshops

4. Mission, Vision, and Core Corporate Values

Gaia’s mission statement is: “To empower individuals to awaken their highest potential through transformative media.” This mission is brought to life by offering content that educates, inspires, and connects people across the globe. The vision of the company is a world where every person has access to the knowledge and practices that cultivate inner peace, vitality, and a sense of belonging. To achieve this, Gaia operates under three core values: Authenticity – every piece of content is vetted by experts and produced with integrity; Curiosity – exploring the frontiers of science, spirituality, and health; and Community – fostering a global network of like‑minded individuals who support each other’s growth. These values are embedded in the employee handbook, performance reviews, and quarterly strategic objectives. The company also emphasizes sustainability and ethical business practices, including fair compensation for content creators and a commitment to diversity in programming.

5. Business Strategy and Future Roadmap

Gaia’s growth strategy centers on three pillars: content expansion, technology innovation, and global reach. The company plans to increase original production by 30% annually, focusing on high‑demand topics such as sleep meditation, trauma‑informed yoga, and psychedelic integration documentaries. A $15 million investment in AI and machine learning will enhance the recommendation engine and enable dynamic content personalization based on user mood, practice level, and goals. Geographically, Gaia is targeting expansion into Southeast Asia and Latin America, where interest in yoga and meditation is surging. The roadmap includes the launch of Gaia Education, a separate micro‑learning platform for certified teacher trainings and professional development. Additionally, Gaia is exploring partnerships with healthcare providers to offer content as a prescribed intervention for mental health and chronic pain. The company’s long‑term vision includes entering the virtual reality space with immersive meditation landscapes and live 360‑degree yoga classes.

6. Products, Technologies, and Services

Gaia’s primary product is its subscription streaming service, available for $11.99/month or $99/year. The service includes a curated library of yoga classes (ranging from beginner to advanced), guided meditations (including sleep, mindfulness, and Chakra), breathwork sessions, documentary series on ancient wisdom and cutting‑edge science, and exclusive interviews with thought leaders like Deepak Chopra and Dr. Joe Dispenza. Technology underpinning the platform includes a proprietary content management system that tags every video with metadata (length, instructor, focus area, intensity level) to enable granular filtering. The mobile app uses offline downloads, Apple Health integration, and voice command support. Gaia also offers a free 7‑day trial with full access, and a premium tier called Gaia+ that includes live weekly classes with featured instructors, priority customer support, and ad‑free listening to Gaia podcasts. E‑commerce products include branded yoga mats, meditation cushions, and a subscription box featuring ethically sourced wellness items.

7. Industries and Markets Served

Gaia serves the entertainment industry but focuses on the niche of conscious media. Its primary market is the wellness industry, which is valued at over $1.5 trillion globally. Within that, Gaia targets sub‑segments: yoga practitioners (estimated 300 million worldwide), meditation enthusiasts (500 million), and seekers of alternative health and spirituality (over 1 billion). The company also serves the corporate wellness market, offering discounted subscriptions for employers and providing content packs for stress reduction, team building, and mindfulness training. Additionally, Gaia partners with retreat centers, spas, and yoga studios to license its content for in‑class use. The education sector is a growing vertical, with Gaia providing schools and universities with curated playlists for physical education, health classes, and student mental health programs. The customer base skews toward women (65%) and adults aged 35–55, with a high proportion of college‑educated, environmentally conscious individuals.

8. Leadership and Management Philosophy

Gaia is led by CEO Jirka Rysavy, a serial entrepreneur who co‑founded the successful software company Rysavy? and previously served as CEO of Gaiam (a separate but related wellness brand). Under his leadership, Gaia has embraced a flat organizational structure with cross‑functional teams empowered to make decisions quickly. The management philosophy emphasizes “conscious leadership” – combining mindfulness practices with business discipline. All managers are required to participate in a weekly meditation group and undergo training in non‑violent communication. The executive team includes a Chief Content Officer (formerly a PBS programming director), a CTO with a background in AI from Netflix, and a Chief Marketing Officer who led growth at Headspace. Decision‑making is data‑informed but not data‑driven; intuition and alignment with mission are considered equally important. The company holds town halls every month where employees can ask questions anonymously.

9. Corporate Events, Conferences, and Community Engagement

Gaia hosts two flagship events: the annual Gaia Consciousness Summit (attended by 5,000+ in person and 50,000 virtually) and the monthly Online Yoga Festival. These events feature workshops, keynote speeches, and networking opportunities. Gaia also participates in major industry conferences such as Wanderlust Festival, Yoga Journal LIVE, and SXSW, where it showcases new products. Community engagement includes a “Gaia Ambassador” program where passionate members host local viewing parties and practice groups. The company donates 1% of subscription revenue to environmental and social justice nonprofits through its Gaia Gives initiative. Employee volunteer days are paid and focus on building community gardens, teaching yoga in schools, and organizing meditation walks.

10. Employees and Workplace Culture

Gaia’s Boulder headquarters features a meditation room, an on‑site yoga studio, and a plant‑based cafeteria. The culture is described as “purpose‑driven yet results‑oriented.” Employees are encouraged to take two 15‑minute meditation breaks per day as part of their work schedule. The company offers a generous benefits package including unlimited PTO (with a minimum requirement of two weeks taken per year), 100% employer‑paid health insurance for employees and dependents, 401(k) matching, and annual wellness stipends. Diversity, equity, and inclusion are prioritized: 40% of leadership roles are held by women, and the company has an active BIPOC employee resource group. Turnover rate is 12%, significantly below the industry average of 20%. Internal surveys show that 88% of employees feel connected to the mission and that their work has meaning.

11. Job Details & Requirements for this Posting

Senior Content Marketing Manager - Full Time – Boulder, CO (Hybrid) or Remote

Role Overview: Reporting to the VP of Marketing, you will develop and execute content marketing strategies that attract, engage, and retain subscribers. You will lead a team of four content creators (writers, videographers, and a graphic designer) and collaborate closely with SEO, social media, and product marketing teams.

Key Responsibilities:

• Create a content calendar aligned with upcoming program launches, seasonal themes, and audience needs.
• Write and edit compelling copy for the Gaia blog (500,000 monthly readers), email newsletters (1M+ subscribers), and video descriptions.
• Optimize content for search engines using keyword research, on‑page SEO, and backlink strategies.
• Manage the content marketing budget (approx. $200K annually) for freelancers, tools, and paid promotion.
• Analyze performance metrics (open rates, CTR, conversion rates, organic traffic) and report insights to stakeholders.
• Develop case studies and white papers for B2B partnerships (corporate wellness, education).
• Stay abreast of trends in wellness media, competitor strategies, and emerging platforms.

Qualifications:

• 5+ years of content marketing experience, preferably in media, publishing, or wellness.
• Proven track record of growing organic traffic and subscriber conversions.
• Excellent writing and editing skills; portfolio of published work required.
• Proficiency with HubSpot, Google Analytics, SEMrush, and Asana.
• Familiarity with Gaia’s content and the conscious living space is a strong plus.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Ability to work collaboratively in a fast‑paced, mission‑driven environment.

Why Join Gaia? You will have the opportunity to shape the voice of a brand that is making a tangible difference in people’s well‑being. The role offers a competitive salary range of $80,000–$100,000, equity options, professional development budget ($5,000/year), and the chance to attend industry retreats. Most importantly, you will be part of a team that lives its values – every day includes moments of mindfulness and creativity.

12. Customer Reviews and Industry Reputation

Glassdoor

Gaia holds a 4.2 out of 5 rating on Glassdoor, based on 180+ reviews. Employees frequently praise the meaningful work, supportive colleagues, and the flexible remote policy. Common mentions include “great mission,” “free Gaia subscription,” and “inclusive culture.” Some reviews cite challenges with cross‑departmental communication and occasional shifts in strategy. The CEO approval rating is 85%.

Indeed

On Indeed, Gaia scores 4.0 out of 5. Positive highlights include “amazing company culture,” “work‑life balance,” and “opportunities to grow.” Negative points: salary competitiveness in some roles and the pace of change can be high. Overall, 78% of reviewers would recommend Gaia to a friend.

Gartner Peer Insights

Gartner rates Gaia as a “Leader” in the Content Streaming for Wellness segment, with a 4.5 out of 5 average. Customers note the platform’s ease of use, content depth, and reliable streaming quality. Specific praise for the “personalized recommendations” feature.

Trustpilot

Trustpilot shows a 4.1 rating with 2,500+ reviews. Happy subscribers appreciate the “transformative content” and “variety of yoga styles.” Common complaints involve billing issues and occasional buffering during live streams. Gaia responds to all negative reviews within 48 hours, often resolving billing concerns.

G2

G2 rates Gaia’s software (mobile app and web platform) at 4.3 out of 5. Users highlight the intuitive interface, offline downloads, and the seamless transition between devices. The only consistent critique is the lack of a queue feature for saving videos.

Google Reviews

Gaia’s mobile app has a 4.4 rating in the Google Play Store (50,000+ reviews) and 4.6 in the Apple App Store (120,000+ reviews). Comments often call it “life‑changing” and “the best yoga app ever.” The most requested feature is sleep‑mode timer.

LinkedIn Reputation

Gaia has over 60,000 followers on LinkedIn. The company is seen as an employer of choice in the wellness space, frequently posting thought leadership content about conscious capitalism. Employee testimonials and event updates generate high engagement rates (5–10% per post).

13. Why Organizations Choose Gaia, Inc.

Organizations ranging from Fortune 500 companies to boutique yoga studios choose Gaia because it provides a ready‑to‑use, high‑quality wellness content library that can be branded or integrated into existing employee benefits. The corporate wellness division serves over 300 organizations including Google, Microsoft, and Starbucks, offering discounted group subscriptions and curated content for stress management, resilience training, and team bonding. Gaia’s content is backed by science; the company collaborates with researchers to measure the impact of meditation on productivity and satisfaction. The platform also offers white‑label solutions for retreat centers and gyms, allowing them to display their own logo while providing Gaia’s classes. Additionally, Gaia’s commitment to carbon neutrality and ethical sourcing aligns with many organizations’ ESG goals.

14. Official Contact Information

For inquiries and assistance, please reach out to Gaia, Inc. using the following contact details:

Address: 833 W. South Boulder Road, Suite C, Louisville, CO 80027, USA
Contact Number: +1 (303) 447-3877
Support Number: +1 (844) 888-4242
Helpdesk Number: +1 (844) 888-4242 (ext. 2)
Website: https://www.gaia.com

15. Official Social Media Presence

• Facebook: @Gaia (2.3M followers)
• Instagram: @gaia (1.5M followers)
• Twitter: @Gaia (600K followers)
• YouTube: Gaia (1.8M subscribers)
• LinkedIn: Gaia, Inc. (60K followers)
• TikTok: @gaia_official (400K followers)

17. SEO FAQ Section

Gaia, Inc. is a conscious media streaming company offering thousands of yoga classes, meditation sessions, documentaries, and spiritual talks to a global audience.

Gaia, Inc. is headquartered in Boulder, Colorado, USA, with satellite offices in Los Angeles and London.

Gaia, Inc. was founded in 1988 as The Wisdom Channel and rebranded to Gaia in 2005.

The CEO of Gaia, Inc. is Jirka Rysavy, who has led the company since 2016.

Gaia, Inc. reports over 700,000 paid subscribers as of the last quarter.

Gaia, Inc. provides original series, movies, and classes in yoga, meditation, breathwork, shamanism, and conscious documentaries.

Yes, Gaia, Inc. is listed on the NASDAQ under the ticker GWAV.

Gaia, Inc. offers a standard plan at $11.99/month or $99/year, with a 7‑day free trial.

The mission of Gaia, Inc. is to empower individuals to awaken their highest potential through transformative media.

Yes, Gaia, Inc. offers mobile apps for iOS and Android, featuring offline downloads and personalized recommendations.

Yes, Gaia, Inc. allows subscribers to cancel anytime without penalties; access continues until the end of the billing period.

Yes, Gaia, Inc. has a dedicated B2B division that partners with companies to provide wellness content to employees.

Gaia, Inc. competes with Alo Moves, Yoga International, Peloton, and Calm in the wellness streaming space.

Gaia, Inc. offers subtitles and dubbed versions in English, Spanish, French, German, and Portuguese.

Yes, Gaia, Inc. donates 1% of subscription revenue to environmental and social justice nonprofits through the Gaia Gives initiative.

Gaia, Inc. has won Webby Awards, Streamy Awards nominations, and was listed in Conscious Company Media Top 50.

Yes, Gaia, Inc. allows offline downloads for select content within the mobile app.

Yes, Gaia, Inc. streams live yoga and meditation classes weekly, included in the Gaia+ premium tier.

Gaia, Inc. has a 4.2 out of 5 rating on Glassdoor, with 85% CEO approval.

Gaia, Inc. can be reached via email at support@gaia.com or by phone at +1 (844) 888-4242.

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