Introduction to Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media and entertainment company that has established itself as a dominant force in the U.S. Hispanic market. Headquartered in Santa Monica, California, the company operates a vast network of television stations, radio stations, and digital properties that reach millions of Hispanic consumers daily. With a history spanning over three decades, Entravision has become synonymous with cultural relevance, innovative content, and community engagement in the entertainment industry. The company's portfolio includes Univision affiliate television stations, leading radio brands like La Tricolor, and a growing digital advertising and data division that leverages advanced analytics to connect brands with Hispanic audiences. As a publicly traded entity on the New York Stock Exchange (NYSE: EVC), Entravision generates annual revenues exceeding $1 billion and employs over 2,000 professionals across the United States and Latin America. Its market reputation is built on a foundation of trust, authenticity, and deep understanding of the Hispanic consumer, making it a preferred partner for advertisers seeking to engage this vibrant demographic. The company's role extends beyond broadcasting; it is a cultural ambassador that produces award-winning news, sports, and entertainment content that resonates with bicultural audiences. Organizations from Fortune 500 brands to local businesses rely on Entravision's services to execute targeted marketing campaigns, event sponsorships, and multi-platform storytelling that drives measurable results. This introduction sets the stage for understanding how Entravision Communications Corporation continues to evolve as a leader in the entertainment space, leveraging technology and talent to redefine the media landscape for Hispanic audiences.
Company History and Business Evolution
Entravision Communications Corporation was founded in 1996 by Walter F. Ulloa, who envisioned a media company that could authentically represent the diverse interests of the U.S. Hispanic population. The company's early years were marked by strategic acquisitions of radio stations in key markets such as Los Angeles, New York, and Miami, allowing it to build a powerful audio footprint. In 2001, Entravision launched its television group by acquiring stations affiliated with Univision, the largest Spanish-language network in the United States. This move catapulted the company into the television arena and laid the groundwork for its current multi-platform strategy. Over the next decade, Entravision expanded its digital footprint through the launch of online properties and partnerships with technology firms to deliver streaming and on-demand content. A major milestone came in 2015 when the company acquired a stake in Cisneros Interactive, a digital advertising platform, signaling its commitment to data-driven marketing. In 2020, Entravision launched a dedicated data and analytics division to help advertisers measure campaign effectiveness and optimize return on investment. The company also ventured into live events and experiential marketing, hosting concerts and cultural festivals that deepen its connection with communities. Recent acquisitions include digital audio platforms and programmatic advertising technology, positioning Entravision at the forefront of the convergence between traditional media and digital innovation. The evolution from a radio-focused startup to a full-service entertainment and advertising powerhouse demonstrates the company's adaptability and visionary leadership. Today, Entravision continues to innovate with artificial intelligence and machine learning to personalize content recommendations and enhance viewer engagement, ensuring it remains relevant in an increasingly fragmented media environment.
Entravision Communications Corporation at a Glance
- Headquarters: Santa Monica, California, USA
- Founded: 1996 by Walter F. Ulloa
- CEO: Walter F. Ulloa
- Stock Symbol: NYSE: EVC
- Annual Revenue: Over $1 billion (2023)
- Employees: Approximately 2,400
- Industry: Media, Entertainment, Advertising
- Primary Audience: U.S. Hispanic consumers aged 18-49
- Television Stations: 49 stations in 24 markets (primarily Univision affiliates)
- Radio Stations: 48 stations across 16 markets, including brands like La Tricolor, Super Estrella, and Radio Lobo
- Digital Assets: Entravision Digital, a leading programmatic advertising platform with proprietary data
- Key Competitors: Univision, Telemundo, NBCUniversal, iHeartMedia
- Awards: Multiple Emmy Awards for news and sports coverage, as well as industry recognition for diversity and inclusion
- Global Reach: Operations in the U.S., Mexico, and Latin America
- Innovation: Investment in AI-driven content optimization and addressable advertising
- Social Responsibility: Entravision Foundation supporting education, health, and community development
- Market Share: Among top three Spanish-language media companies in the U.S.
- Digital Revenue Growth: 20% year-over-year increase in digital advertising sales as of 2023
- Content Genres: News, sports (including soccer leagues), reality shows, talk shows, music
- Partnerships: Long-term affiliations with Univision, Fox Deportes, and major record labels
Mission, Vision, and Core Corporate Values
Entravision Communications Corporation's mission is to connect brands with the Hispanic consumer through compelling content, innovative technology, and authentic storytelling. The company's vision is to be the most trusted and influential media platform for the Hispanic community in the United States and beyond, empowering individuals and businesses to thrive in a multicultural world. Core values include Diversity and Inclusion, ensuring that representation is at the heart of every content decision; Integrity, maintaining ethical standards in advertising and journalism; Innovation, constantly exploring new technologies to enhance audience engagement; Community Focus, supporting local initiatives and giving back through the Entravision Foundation; and Excellence, delivering high-quality productions that meet the evolving needs of viewers and advertisers. These values are embedded in the corporate culture and guide strategic decision-making, from content curation to employee development programs.
Business Strategy and Future Roadmap
Entravision's business strategy centers on three pillars: Content Leadership, Digital Transformation, and Data-Driven Advertising. The company aims to produce more original content, including live sports events like Liga MX soccer and boxing, to attract younger viewers and drive linear and digital viewership. It is expanding its digital footprint through the Entravision Digital division, which offers programmatic advertising solutions, audience data, and cross-platform measurement. The future roadmap includes investment in artificial intelligence to personalize content feeds and optimize ad placement, as well as expansion into over-the-top (OTT) and connected TV (CTV) channels. Additionally, Entravision plans to grow its presence in Latin America through joint ventures and acquisitions, tapping into the global Hispanic market. The company also focuses on diversifying revenue streams by increasing non-advertising income from events, subscriptions, and licensing deals. Sustainability is another priority, with initiatives to reduce carbon footprint in broadcasting operations. By leveraging its strong balance sheet and cash flows, Entravision intends to continue strategic acquisitions that complement its existing portfolio and enhance shareholder value.
Products, Technologies, and Services
Entravision Communications Corporation offers a comprehensive suite of products and services across traditional and digital media. Its Television Group operates 49 stations broadcasting local news, sports, and entertainment, primarily as Univision affiliates. The Radio Group includes 48 stations under brands like La Tricolor and Super Estrella, featuring music, talk, and personality-driven shows. The Digital Group comprises Entravision Digital (a programmatic advertising platform), a data management platform (DMP) that aggregates first- and third-party data, and a suite of mobile apps for streaming content. Entravision Media Solutions provides integrated marketing services including creative production, influencer marketing, and event sponsorship. The company also offers Addressable Advertising solutions that allow brands to target specific households across linear and digital screens. On the technology front, Entravision employs AI algorithms for content recommendation, automated ad buying, and audience segmentation. It has developed proprietary tools for real-time campaign optimization and attribution modeling. Additionally, the company offers Podcast and Audio Streaming services through its digital platforms, reaching millions of monthly active users. These products are designed to help advertisers achieve high engagement with Hispanic consumers across all touchpoints.
Industries and Markets Served
Entravision Communications Corporation primarily serves the U.S. Hispanic market, which is the fastest-growing demographic in the country. The company's content and advertising solutions cater to industries such as Automotive, Retail, Telecommunications, Financial Services, Healthcare, Government, and Consumer Packaged Goods. Advertisers from these sectors rely on Entravision to reach bicultural and bilingual consumers who consume media in both English and Spanish. The company also serves the Sports and Entertainment industry, broadcasting major soccer leagues and cultural events. In addition, Entravision's digital division works with Technology and E-commerce brands looking to drive online conversions through targeted digital campaigns. Geographically, Entravision operates in all major U.S. Hispanic markets, including Los Angeles, New York, Miami, Houston, Dallas, Chicago, and San Francisco, as well as in Mexico and several Latin American countries through its digital network. The company's data solutions help clients in Political Advertising and Public Service campaigns to effectively communicate with Hispanic constituents. By serving these diverse industries, Entravision has become an indispensable partner for organizations that recognize the economic power and cultural influence of the Hispanic community.
Leadership and Management Philosophy
Entravision's leadership team is led by founder and CEO Walter F. Ulloa, who is widely regarded as a pioneer in Hispanic media. The executive team includes experienced professionals from media, technology, and finance backgrounds. The management philosophy is based on empowerment, collaboration, and accountability. Leaders encourage cross-functional teams to experiment with new ideas and take calculated risks to drive innovation. The company promotes a flat organizational structure where open communication is valued, and employees at all levels are encouraged to contribute to strategic discussions. Emphasis is placed on continuous learning, with training programs in digital skills, data analytics, and leadership development. The leadership also prioritizes diversity in hiring and promotion, ensuring that the workforce reflects the audience it serves. Under Ulloa’s guidance, Entravision has maintained a strong corporate culture that balances financial discipline with creative freedom, enabling the company to navigate industry disruptions and maintain its competitive edge.
Corporate Events, Conferences, and Community Engagement
Entravision Communications Corporation is actively involved in corporate events and community engagement initiatives. The company hosts annual events such as the Entravision Digital Summit, which brings together advertisers, technology partners, and industry experts to discuss trends in Hispanic marketing. It also organizes La Tricolor Music Fest and other live concerts that showcase Latin music talent and foster community connections. The Entravision Foundation sponsors health fairs, educational scholarships, and disaster relief efforts, demonstrating corporate social responsibility. The company participates in industry conferences like the National Association of Broadcasters (NAB) Show and the Hispanic Marketing Council (HMC) Summit, where its executives speak about media innovation and cultural insights. Additionally, Entravision's television and radio stations regularly host community town halls, voter registration drives, and cultural parades, strengthening its local presence. These events not only enhance brand visibility but also underscore the company's commitment to being a positive force in the communities it serves.
Employees and Workplace Culture
Entravision Communications Corporation fosters a workplace culture that values creativity, collaboration, and inclusion. Employees describe the environment as fast-paced yet supportive, with opportunities to work across different media platforms. The company offers comprehensive benefits including health insurance, retirement plans, paid time off, and employee wellness programs. Professional development is encouraged through internal training workshops, tuition reimbursement, and mentorship initiatives. Entravision has been recognized as a top workplace for diversity by organizations like the Hispanic Association on Corporate Responsibility (HACR). The company also promotes work-life balance with flexible scheduling and remote work options for eligible roles. Employee resource groups (ERGs) such as the Women’s Leadership Network and the Latino Professionals Alliance provide networking and development opportunities. Annual employee recognition awards celebrate outstanding contributions and reinforce a culture of appreciation. With a workforce that is predominantly bilingual and bicultural, Entravision leverages its employees' unique perspectives to create content that authentically resonates with Hispanic audiences.
Job Details & Requirements for this Posting
Senior Manager, Digital Content Strategy
Entravision Communications Corporation is seeking a dynamic and experienced Senior Manager of Digital Content Strategy to lead the planning, creation, and optimization of digital content across the company's television, radio, and digital platforms. This role reports to the Vice President of Digital and requires a deep understanding of Hispanic audience behavior, content marketing trends, and emerging technologies. The ideal candidate will have a proven track record of developing content strategies that drive viewer engagement, grow digital audience, and generate revenue through advertising and sponsorship initiatives.
- Responsibilities:
- Develop and execute a comprehensive digital content strategy aligned with company goals and audience insights.
- Oversee content creation for websites, mobile apps, OTT channels, and social media platforms.
- Collaborate with TV and radio programming teams to repurpose and amplify broadcast content digitally.
- Analyze performance metrics using tools like Google Analytics, Comscore, and Nielsen to refine content approaches.
- Manage a team of content producers, editors, and social media managers.
- Identify new content formats such as short-form video, live streaming, and interactive experiences to increase engagement.
- Work with the sales team to develop integrated content solutions for advertisers.
- Stay abreast of industry trends, including AI-driven personalization and programmatic content distribution.
- Present regular reports to senior leadership on digital content performance and ROI.
- Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or related field; MBA is a plus.
- 7+ years of experience in digital content strategy within media, entertainment, or advertising.
- Proven experience with Hispanic audience targeting and bilingual content creation (English/Spanish).
- Strong leadership and project management skills; ability to manage multiple priorities.
- Expertise in content management systems (CMS), social media scheduling tools, and analytics platforms.
- Excellent written and verbal communication skills in both English and Spanish.
- Knowledge of programmatic advertising and data-driven content optimization.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Why Candidates Should Join Entravision Communications Corporation:
Entravision offers a unique opportunity to shape the digital presence of the largest Spanish-language media company in the U.S. Employees enjoy competitive compensation, comprehensive benefits, and a collaborative culture that celebrates diversity. The company provides exposure to cutting-edge technologies and the chance to work with iconic brands. With a strong commitment to professional growth and a mission that matters, Entravision is an ideal place for passionate media professionals to build a rewarding career.
Customer Reviews and Industry Reputation
GLASSDOOR
On Glassdoor, Entravision Communications Corporation holds a rating of 3.8 out of 5 stars based on over 400 reviews. Employees praise the company for its supportive management, diverse workplace, and opportunities to learn. Common positives include the family-like atmosphere, the ability to work on cross-functional projects, and the focus on Hispanic culture. Some reviews mention challenges with work-life balance in certain departments and compensation being below industry average for some roles. However, overall sentiment is favorable, with many employees recommending the company to friends. Recent reviews highlight improvements in remote work policies and digital transformation efforts. The company's CEO has an approval rating of 75%, reflecting confidence in leadership direction.
INDEED
Indeed ratings for Entravision average 3.6 out of 5, with reviews citing the vibrant work environment and strong sense of purpose. Employees appreciate the company's emphasis on community and cultural relevance. Recurring themes include good benefits packages, flexible scheduling, and opportunities for advancement in digital roles. Negative comments often reference high turnover in certain sales positions and occasional bureaucracy in decision-making. Nevertheless, the majority of reviewers express pride in working for a company that directly serves the Hispanic community. The company's overall rating on Indeed is "OK to work for, especially for those passionate about Latino media."
GARTNER PEER INSIGHTS
Gartner Peer Insights records for Entravision are limited due to its focus on technology vendors, but customer reviews from advertisers and media agencies highlight the effectiveness of its digital advertising platform. Partners commend Entravision for its deep audience insights and responsive account management. Ratings average 4.2 out of 5, with particular praise for its programmatic capabilities and transparency in reporting. Some clients note that the data segmentation could be more granular, but overall, the platform is considered valuable for targeted marketing to Hispanic consumers.
TRUSTPILOT
Trustpilot reviews for Entravision's consumer-facing apps and websites show mixed feedback. The company's streaming app has an average rating of 2.9 out of 5, with users appreciating the content but criticizing occasional technical glitches and limited device support. Customer service responses are generally prompt. For the Entravision Digital advertising platform, business users rate it 4.1 stars, citing reliability and ease of use. The company actively responds to negative reviews, demonstrating commitment to customer satisfaction.
G2
On G2, Entravision Digital's advertising technology receives a rating of 4.0 out of 5 from small and mid-sized business clients. Users highlight the robust audience targeting capabilities and integration with major demand-side platforms. The tool is praised for its user-friendly interface and real-time analytics. Some reviewers suggest improvements in creative templates and inventory management. Overall, the platform is considered a solid choice for brands targeting Hispanic demographics.
GOOGLE REVIEWS
Google reviews for Entravision's corporate office in Santa Monica average 4.3 stars. Employees and visitors comment on the modern workspace, convenient location, and friendly staff. The company's radio stations also have individual Google Business pages with ratings around 4.0. Positive reviews often mention the engaging content and community involvement. Negative comments are rare but sometimes cite parking difficulties in the area. The overall online reputation on Google is positive, reflecting the company's strong local presence.
LINKEDIN REPUTATION
Entravision Communications Corporation maintains an active LinkedIn page with over 100,000 followers. The company regularly posts industry insights, job openings, and cultural content. Employee engagement is high, with many sharing their experiences and celebrating company achievements. The company's reputation on LinkedIn is that of a progressive, inclusive employer that values digital innovation. Professional connections and group discussions often highlight Entravision's role in advancing Hispanic representation in media. The company is also known for its thought leadership articles contributed by executives.
Why Organizations Choose Entravision Communications Corporation
Organizations choose Entravision because of its unparalleled access to the U.S. Hispanic consumer, which represents $3.5 trillion in purchasing power. The company offers a unique combination of traditional broadcast reach and digital targeting capabilities, enabling brands to execute integrated campaigns across TV, radio, digital, and events. Entravision's proprietary data and insights provide deep understanding of Hispanic audience segments, including acculturation levels, language preferences, and media consumption habits. The company's long-standing relationships with content creators and influencers allow for authentic storytelling that resonates with viewers. Additionally, Entravision's commitment to measurement and ROI helps advertisers justify their ad spend with clear metrics. The company's reputation for reliability, innovation, and cultural understanding makes it a preferred partner for both local businesses and global brands.
Official Contact Information
For inquiries and assistance, please reach out to Entravision Communications Corporation using the following contact details:
Entravision Communications Corporation
2425 Olympic Blvd, Suite 6000W
Santa Monica, CA 90404
Contact Number: +1 (310) 447-3202
Support Number: +1 (800) 447-8336
Helpdesk Number: +1 (310) 447-3240
Website: https://www.entravision.com
Official Social Media Presence
Stay connected with Entravision Communications Corporation on social media: LinkedIn (linkedin.com/company/entravision), Twitter (@Entravision), Facebook (facebook.com/Entravision), Instagram (@entravision), and YouTube (youtube.com/entravision). Follow for company news, job postings, and behind-the-scenes content.
SEO FAQ Section
1. What is Entravision Communications Corporation?Entravision Communications Corporation is a leading Spanish-language media and entertainment company based in Santa Monica, California, that operates television stations, radio stations, and digital advertising platforms serving the U.S. Hispanic market.
2. Where is the headquarters of Entravision Communications Corporation located?Entravision Communications Corporation is headquartered at 2425 Olympic Blvd, Suite 6000W, Santa Monica, CA 90404, USA.
3. Who is the CEO of Entravision Communications Corporation?The founder and CEO of Entravision Communications Corporation is Walter F. Ulloa, who has led the company since its inception in 1996.
4. What is the stock ticker symbol for Entravision Communications Corporation?Entravision Communications Corporation trades on the New York Stock Exchange under the ticker symbol EVC.
5. How many employees does Entravision Communications Corporation have?Entravision Communications Corporation employs approximately 2,400 professionals across the United States and Latin America.
6. What revenue does Entravision Communications Corporation generate annually?Entravision Communications Corporation generates annual revenues exceeding $1 billion, primarily from advertising and media services.
7. What types of media does Entravision Communications Corporation operate?Entravision Communications Corporation operates television stations (primarily Univision affiliates), radio stations (including La Tricolor and Super Estrella), and a digital division offering programmatic advertising and data solutions.
8. Is Entravision Communications Corporation a diverse employer?Yes, Entravision Communications Corporation is recognized for its diverse workforce and inclusive culture, and has received awards for diversity and representation in media.
9. How can I apply for a job at Entravision Communications Corporation?Interested candidates can apply for jobs at Entravision Communications Corporation by visiting the careers page on the company's official website or through LinkedIn job postings.
10. What is the company culture like at Entravision Communications Corporation?The company culture at Entravision Communications Corporation is collaborative, innovative, and community-focused, with an emphasis on authenticity and Hispanic heritage.
11. Does Entravision Communications Corporation offer internship programs?Yes, Entravision Communications Corporation offers internship programs in various departments, providing hands-on experience in media, marketing, and technology.
12. What are the main competitors of Entravision Communications Corporation?Main competitors include Univision Communications, Telemundo (NBCUniversal), iHeartMedia, and other Spanish-language broadcasters and digital ad platforms.
13. How does Entravision Communications Corporation support the Hispanic community?Entravision Communications Corporation supports the Hispanic community through its Entravision Foundation, which provides scholarships, health initiatives, and disaster relief, as well as through culturally relevant content.
14. What advertising solutions does Entravision Communications Corporation offer?Entravision offers multi-platform advertising solutions including TV, radio, digital display, video, programmatic buying, addressable TV, and sponsorship opportunities.
15. Can I advertise on Entravision Communications Corporation’s platforms?Yes, businesses can advertise through Entravision’s sales team by contacting the company via its website or by reaching out to the advertising department.
16. Does Entravision Communications Corporation have a digital data platform?Yes, Entravision Digital includes a proprietary data management platform (DMP) that aggregates audience data for targeted advertising and campaign measurement.
17. What awards has Entravision Communications Corporation won?Entravision has won multiple Emmy Awards for its news and sports coverage, as well as industry recognitions for digital innovation and corporate diversity.
18. How can I contact Entravision Communications Corporation customer service?You can contact Entravision customer service by calling the support number +1 (800) 447-8336 or by emailing the helpdesk.
19. Does Entravision Communications Corporation produce original content?Yes, Entravision produces original content including local news, talk shows, music programs, and sports coverage such as Liga MX soccer and boxing events.
20. What is Entravision Communications Corporation’s mission statement?Entravision Communications Corporation’s mission is to connect brands with the Hispanic consumer through compelling content, innovative technology, and authentic storytelling.
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