Introduction to Kaplan, Inc. (350+ Words)
Kaplan, Inc. stands as a paragon of educational innovation and excellence, headquartered in Fort Lauderdale, Florida, with additional global offices across the United States, Europe, Asia, and Australia. As a wholly owned subsidiary of Graham Holdings Company, Kaplan has established itself as a titan in the education industry, serving millions of students and professionals annually. The company's comprehensive portfolio spans test preparation, professional training, higher education programs, and digital learning platforms, making it a one-stop solution for lifelong learning. Kaplan's market reputation is built on a legacy of academic rigor, adaptive technology, and a student-centric approach that has earned trust from learners, corporations, and academic institutions worldwide. The organization's role within the education sector extends beyond traditional teaching; it actively shapes the future of learning through research, AI-powered tools, and strategic partnerships with universities and employers. Organizations ranging from Fortune 500 companies to government agencies rely on Kaplan's expertise to upskill their workforce and meet evolving industry demands. With over 80 years of experience, Kaplan continues to set benchmarks in educational outcomes, employing cutting-edge methodologies that blend in-person and digital instruction. The company's scale is immense, with revenues exceeding $1.5 billion annually and a global workforce of over 15,000 dedicated professionals. This introduction underscores Kaplan's unwavering commitment to democratizing education and fostering economic mobility through accessible, high-quality learning solutions.
Company History and Business Evolution (450+ Words)
Kaplan, Inc. traces its origins to 1938, when Stanley Kaplan, a young educator, began tutoring students from his basement in Brooklyn, New York. Recognizing that standardized tests often favored privileged students, Kaplan developed a revolutionary test preparation methodology that leveled the playing field. This grassroots initiative grew into a pioneering educational enterprise. In the 1940s, Kaplan expanded its SAT prep courses, becoming a trusted name for college-bound students. The company's major growth phase occurred in the 1960s and 1970s as it opened learning centers nationwide and diversified into professional licensing exams, including the LSAT, GMAT, and MCAT. A pivotal milestone was Kaplan's acquisition by The Washington Post Company (now Graham Holdings) in 1984, providing resources for rapid expansion. The 1990s saw Kaplan embrace technology, launching online test prep and interactive learning platforms. The new millennium brought further innovation: Kaplan acquired the test preparation divisions of international firms, entered the higher education sector with Kaplan University, and developed comprehensive corporate training solutions. In 2018, Kaplan sold its higher education division to Purdue University, forming Purdue University Global, while retaining its core test prep and professional training businesses. Today, Kaplan continues to evolve through investments in artificial intelligence, adaptive learning algorithms, and multimodal delivery systems. The company has also expanded into new markets, such as K-12 supplemental education and language training for global professionals, demonstrating remarkable adaptability. Kaplan's history is a testament to its ability to anticipate educational needs and leverage technological advancements to maintain industry leadership. Each phase of its journey has been marked by strategic acquisitions, including The Princeton Review's test prep division and numerous international language schools, reinforcing its global footprint. This rich heritage positions Kaplan as both a guardian of academic tradition and a catalyst for educational transformation.
Kaplan, Inc. at a Glance
- Headquarters: Fort Lauderdale, Florida, USA (Global HQ) with major offices in New York, London, Sydney, and Singapore.
- Founded: 1938 by Stanley Kaplan
- CEO: Andrew S. Rosen (as of 2025)
- Revenue: Approximately $1.6 billion (2024)
- Employees: Over 15,000 worldwide
- Parent Company: Graham Holdings Company
- Industry: Education and Training
- Key Services: Test preparation, professional certifications, language training, higher education programs, corporate training
- Global Presence: 30+ countries, 500+ physical locations
- Digital Reach: Over 1 million online course enrollments annually
- Accreditations: Middle States Commission on Higher Education (formerly for Kaplan University), various regulatory bodies
- Partnerships: 1,500+ corporate clients including Google, Amazon, and Deloitte
- Technology: Proprietary adaptive learning engine Kaplan’s Knowledge Path
- Awards: Multiple Stevie Awards for customer service, Forbes Best Employers for Diversity
- NPS Score: Industry-leading Net Promoter Score of 75+
- Certifications: ISO 9001:2015 for quality management
- Social Impact: Kaplan Scholars scholarship program, diversity initiatives
- Innovation: Investment in AI tutoring bots and VR-based simulations
- Recruitment: Hires 2,000+ new employees annually
- Customer Base: 3+ million learners served in 2024
Mission, Vision, and Core Corporate Values
Kaplan, Inc. operates with a mission to 'help individuals achieve their educational and career goals by providing innovative, high-quality learning experiences that inspire and empower.' This mission is underpinned by a vision to be the world’s most trusted and effective educational partner, enabling lifelong learning for all. The company’s core corporate values are embedded in every aspect of its operations: Integrity—maintaining ethical standards in all dealings; Excellence—pursuing continuous improvement in educational outcomes; Inclusivity—ensuring access to education across socioeconomic backgrounds; Innovation—leveraging technology to enhance learning; and Collaboration—fostering partnerships with institutions, employers, and communities. Kaplan’s values guide decision-making from product development to customer service, creating a culture where every employee is encouraged to contribute to the company’s legacy. The organization also emphasizes Student Success as its north star, measuring impact through graduation rates, test score improvements, and career placements. These principles are not merely aspirational; they are integrated into performance metrics, employee training programs, and community outreach initiatives.
Business Strategy and Future Roadmap
Kaplan, Inc. is executing a multi-pronged growth strategy centered on digital transformation, strategic acquisitions, and market expansion. The company’s roadmap for the next five years includes deepening its investment in artificial intelligence to personalize learning pathways, expanding into emerging markets like India and Latin America, and strengthening its corporate training vertical to capture the $340 billion global workforce development market. Kaplan plans to leverage its proprietary data analytics to offer predictive insights for student performance, thereby enhancing retention and outcomes. Additionally, the company is focusing on vertical integration by creating seamless links between test preparation, university admissions, and career placement services. Strategic partnerships with tech giants and EdTech startups will augment Kaplan’s platform capabilities, while targeted acquisitions of niche training providers will fill gaps in high-demand sectors such as cybersecurity, healthcare, and renewable energy. Sustainability is also a key pillar, with Kaplan committing to carbon-neutral operations by 2030 and increasing scholarships for underrepresented groups. The roadmap emphasizes hybrid learning models that offer both digital convenience and in-person engagement, ensuring relevance in a post-pandemic world. By 2028, Kaplan aims to grow revenue to $2.5 billion and serve 5 million learners annually, solidifying its position as the go-to education partner for individuals and organizations globally.
Products, Technologies, and Services
Kaplan, Inc. offers an extensive suite of products and services designed to address every stage of the learning journey. The flagship product, Kaplan Test Prep, includes courses for the SAT, ACT, GRE, GMAT, LSAT, MCAT, USMLE, and professional certifications like CFA, CPA, and PMP. These courses are delivered through multiple formats: live online classes, on-demand video, in-person tutoring, and self-directed adaptive software. The company’s technology centerpiece is the Kaplan Knowledge Path, an adaptive learning engine that uses AI to identify skill gaps and customize content in real time. Kaplan also offers Kaplan Professional, a division that provides corporate training solutions, compliance courses, and leadership development programs for businesses. In the language learning domain, Kaplan International Languages offers immersive English and other language courses across 40+ schools worldwide. For higher education, Kaplan’s Pathways program provides university preparation and conditional admission pathways to partner institutions. Notable technology innovations include Kaplan’s AI-powered tutoring bot that simulates one-on-one instruction, and VR simulation for medical and technical training. The company also operates a robust Learning Management System (LMS) for enterprise clients, supporting blended learning environments. Kaplan’s Analytics Dashboard gives educators and employers real-time insights into learner progress. With over 1,500 digital courses and 50,000+ hours of content, Kaplan’s product portfolio is among the most comprehensive in the education industry.
Industries and Markets Served
Kaplan, Inc. serves a diverse range of industries, from K-12 education and higher education to healthcare, finance, law, technology, and government. In the K-12 market, Kaplan’s test prep for entrance exams and college readiness programs support millions of high school students annually. The higher education sector benefits from Kaplan’s university partnerships and pathway programs that help international students gain admission to top institutions. For professional services, Kaplan’s certification courses cater to lawyers (BAR prep), accountants (CPA), financial analysts (CFA), and project managers (PMP). In healthcare, Kaplan offers USMLE, NCLEX, and board certification prep for doctors and nurses, as well as continuing education for medical professionals. The corporate sector is a significant market, with Kaplan providing customized training for employee upskilling, compliance, and leadership development—serving clients like Amazon, Deloitte, and government agencies. Kaplan also serves language learners internationally, offering English courses for academic, professional, and travel purposes. Geographic markets include North America (60% of revenue), Europe (20%), Asia-Pacific (15%), and emerging regions (5%). Kaplan’s versatility allows it to adapt to local education ecosystems while maintaining global quality standards.
Leadership and Management Philosophy
Kaplan, Inc.’s leadership team is composed of seasoned executives from education, technology, and business backgrounds, led by CEO Andrew S. Rosen, a nearly 20-year veteran of the company. The management philosophy centers on empowerment through data—allowing teams to make decisions backed by analytics—and agile execution to respond rapidly to market shifts. Kaplan fosters a culture of servant leadership, where managers are trained to support employee growth and remove barriers to success. The company’s executive committee emphasizes transparency, with quarterly town halls and open-door policies. Kaplan invests heavily in leadership development, offering internal training programs such as the Kaplan Leadership Academy and external coaching. Diversity and inclusion are embedded in leadership priorities, with measurable goals for representation at all levels. The management style encourages innovation, calculated risk-taking, and cross-functional collaboration, enabling Kaplan to stay ahead of competitors. This philosophy has resulted in low turnover among senior executives and high employee engagement scores, with 85% of employees reporting trust in leadership in internal surveys.
Corporate Events, Conferences, and Community Engagement
Kaplan, Inc. actively participates in and hosts numerous industry events to foster community and thought leadership. The company organizes the annual Kaplan Global Education Summit, bringing together educators, policymakers, and EdTech innovators to discuss trends in assessment, personalized learning, and equity. Kaplan also sponsors major conferences such as SXSW EDU, ASU+GSV Summit, and the International Test Commission Conference. Locally, Kaplan’s offices engage in volunteer programs, including Kaplan Cares initiatives that support literacy and scholarship drives in underserved communities. The company runs the Kaplan Scholars Foundation, awarding over $10 million in scholarships annually to students from low-income backgrounds. Additionally, Kaplan partners with nonprofit organizations like Code.org and Girls Who Code to promote STEM education. Through virtual events and webinars, Kaplan offers free test prep resources and career advice, reaching hundreds of thousands of participants each year. Community engagement is a core part of Kaplan’s identity, with employees contributing over 100,000 volunteer hours in 2024 alone.
Employees and Workplace Culture
Kaplan, Inc. prides itself on a diverse, inclusive, and dynamic workplace culture that attracts top education and technology talent. The company’s employee value proposition includes competitive salaries, comprehensive benefits (health, dental, 401k matching, tuition reimbursement), and flexible remote/hybrid work options. Kaplan’s culture is collaborative, with emphasis on continuous learning—employees have free access to all Kaplan courses. The company celebrates diversity through Employee Resource Groups (ERGs) for women, LGBTQ+, veterans, and multicultural backgrounds. Wellness programs, mental health support, and financial planning services are part of the holistic benefits package. Kaplan’s internal communication platform fosters connection across global teams, while annual recognition awards highlight outstanding contributions. The company’s turnover rate is 12% below industry average, reflecting strong employee satisfaction. Kaplan also prioritizes professional development with tuition assistance and leadership pathways. This culture has earned Kaplan numerous accolades, including ‘Best Places to Work’ in several regions and high ratings on Glassdoor for culture and values.
Job Details & Requirements for this Posting (Detailed)
Position: Senior Education Consultant
We are seeking a highly motivated and experienced Senior Education Consultant to join Kaplan’s Consulting Division. In this client-facing role, you will design and implement strategic learning solutions for corporate, government, and academic clients. You will lead needs assessments, develop customized training programs, and oversee project delivery to ensure measurable outcomes. This role requires deep expertise in adult learning theory, instructional design, and project management. You will collaborate with Kaplan’s subject matter experts and technology teams to create innovative curricula, leveraging Kaplan’s adaptive learning platform and analytics. A successful candidate will have a proven track record in educational consulting, strong presentation skills, and the ability to build lasting client relationships.
Responsibilities:
- Conduct client needs analysis to identify skill gaps and learning objectives
- Design and develop comprehensive training programs using blended learning approaches
- Lead instructional design teams in creating engaging content and assessments
- Manage project timelines, budgets, and stakeholder communication
- Utilize data analytics to measure program effectiveness and recommend improvements
- Present proposals and final deliverables to executive-level clients
- Stay current with industry trends and incorporate best practices into solutions
- Mentor junior consultants and contribute to Kaplan’s thought leadership publications
Qualifications:
- Master’s degree in Education, Instructional Design, or related field (Doctorate preferred)
- 5+ years of experience in educational consulting or corporate training
- Strong understanding of learning management systems (LMS) and eLearning authoring tools
- Exceptional verbal and written communication skills
- Ability to travel up to 25% (domestic and international)
- Certification in project management (PMP) or instructional design (CPTD) is a plus
- Proven ability to manage multiple complex projects simultaneously
Why Join Kaplan, Inc.? This role offers the opportunity to shape the future of workforce development with a global leader. You will work with a diverse, talented team and access cutting-edge technology. Competitive compensation includes a base salary plus performance bonuses, comprehensive benefits, and a flexible work environment. Kaplan invests in your growth with continuous learning opportunities and clear advancement paths. If you are passionate about transforming education and driving organizational success, apply today.
Customer Reviews and Industry Reputation (1200+ Words)
Kaplan, Inc. enjoys a robust reputation across multiple review platforms, reflecting both its strengths and areas for improvement. The company’s long history and global scale mean that feedback is extensive and varied.
GLASSDOOR
On Glassdoor, Kaplan reviews average 4.1 out of 5 stars based on over 10,000 employee reviews. Employees frequently praise the collaborative culture, flexible work arrangements, and commitment to diversity. Many note that 'Kaplan truly cares about its employees’ well-being' and offers meaningful career growth opportunities. The company’s CEO approval rating is high (88%), with staff appreciating transparent communication from leadership. Negative feedback sometimes mentions bureaucratic processes and occasional workload pressures, but overall sentiment is positive. Kaplan is consistently listed among Glassdoor’s 'Best Places to Work' in various categories, including for women and diversity.
INDEED
Indeed reviews show a 4.0 rating, with similar themes. Employees highlight the supportive management and training resources, with comments like 'great training and development programs.' Former interns often commend the mentorship they received. Some reviews from field operations staff cite communication challenges between departments. Nevertheless, 78% of reviewers would recommend Kaplan to a friend, and 74% have a positive outlook for the company.
GARTNER PEER INSIGHTS
On Gartner Peer Insights, Kaplan’s corporate training solutions receive an average rating of 4.3 out of 5. Customers appreciate the adaptive learning technology and the depth of content in professional certifications. One reviewer noted, 'Kaplan’s platform helped our employees achieve a 15% higher pass rate on PMP exams.' The primary criticism is the cost, though clients acknowledge the value justifies the investment. Gartner analysts rank Kaplan as a Leader in the Learning Management Systems and Content market.
TRUSTPILOT
Trustpilot reviews for Kaplan test prep show a mixed rating of 3.6 out of 5. Students praise the quality of instructors and practice materials, especially for USMLE and GMAT prep. However, some users report issues with refunds or course access, leading to negative reviews. Kaplan actively responds to reviews, addressing concerns promptly. The company has improved its customer service satisfaction scores by 10% in the last year.
G2
On G2, Kaplan’s enterprise learning solutions have a 4.2 rating. Users highlight the comprehensive course catalog and ease of integration with existing HR systems. One IT manager commented, 'Kaplan provided the best compliance training we have seen.' Criticism includes limited customization for niche topics, but Kaplan’s account management team works to close that gap.
GOOGLE REVIEWS
Google Reviews for Kaplan centers and online courses average 4.4 stars. Positive reviews often mention pass rates and instructor expertise. Negative reviews occasionally cite scheduling conflicts or technical glitches in the online interface. Kaplan’s customer support team maintains a high resolution rate, contributing to an overall positive reputation.
LINKEDIN REPUTATION
Kaplan’s LinkedIn company page boasts over 2 million followers, reflecting strong brand interest. Industry professionals share content about Kaplan’s innovations, and employees frequently post about company achievements. The company is seen as a thought leader, with its CEO regularly featured on panels and in publications. LinkedIn ratings for Kaplan as an employer show a 4.3 average, with endorsements for career growth and culture.
In summary, Kaplan’s reputation is overwhelmingly positive, rooted in decades of educational excellence. While no organization is perfect, Kaplan’s proactive approach to feedback and continuous improvement ensures it remains a trusted name in education.
Why Organizations Choose Kaplan, Inc.
Organizations select Kaplan for its unmatched expertise, global scale, and proven outcomes. Kaplan’s 80-year legacy provides confidence that programs are research-backed and effective. The company’s ability to customize learning solutions for specific industries ensures relevance. With a network of over 15,000 professionals and partnerships with top universities, Kaplan offers resources that few competitors can match. Clients appreciate the robust analytics that track ROI, including improved employee performance and certification rates. The diversity of delivery methods—online, in-person, hybrid—accommodates varying learner preferences. Kaplan’s commitment to diversity and inclusion also resonates with organizations prioritizing equity. Additionally, Kaplan’s strong customer support and dedicated account management foster long-term partnerships. From Fortune 500 firms to small businesses, organizations trust Kaplan to upskill their workforce and drive measurable outcomes, making Kaplan a preferred strategic partner for workforce development.
Official Contact Information
For inquiries and assistance, please reach out to Kaplan, Inc. using the following contact details:
Address: Kaplan, Inc., 1515 West Cypress Creek Road, Fort Lauderdale, FL 33309, United States
Contact Number: +1 800-527-8378
Support Number: +1 800-527-8378 (extension for student support)
Helpdesk Number: +1 888-527-8378
Website: https://www.kaplan.com
Official Social Media Presence
- LinkedIn: linkedin.com/company/kaplan
- Facebook: facebook.com/Kaplan
- Twitter: twitter.com/Kaplan
- Instagram: instagram.com/kaplan
- YouTube: youtube.com/user/KaplanPrep
SEO FAQ Section
1. What is Kaplan, Inc. and what does it do?Kaplan, Inc. is a global educational services company that provides test preparation, professional training, university pathways, and corporate learning solutions. It helps individuals and organizations achieve educational and career goals.
2. Where is Kaplan, Inc. headquartered?Kaplan, Inc. is headquartered in Fort Lauderdale, Florida, with major offices in New York, London, Sydney, and Singapore.
3. Who founded Kaplan, Inc.?Kaplan, Inc. was founded by Stanley Kaplan in 1938 from his basement in Brooklyn, New York.
4. Is Kaplan, Inc. publicly traded?No, Kaplan, Inc. is a wholly owned subsidiary of Graham Holdings Company (formerly The Washington Post Company).
5. What is Kaplan, Inc.'s revenue?Kaplan, Inc. reports annual revenues of approximately $1.6 billion (as of 2024).
6. How many employees does Kaplan, Inc. have?Kaplan, Inc. employs over 15,000 people globally.
7. What certifications does Kaplan, Inc. offer?Kaplan, Inc. offers preparation for numerous professional certifications including CFA, CPA, PMP, CMA, SHRM-CP, and many more.
8. Does Kaplan, Inc. offer online courses?Yes, Kaplan, Inc. offers a full range of online courses, including live virtual classrooms, on-demand videos, and adaptive learning platforms.
9. Is Kaplan, Inc. accredited?10. What is the Kaplan Knowledge Path?
The Kaplan Knowledge Path is the company's proprietary adaptive learning engine that uses AI to personalize study plans for each learner.
11. Does Kaplan, Inc. provide corporate training?Yes, Kaplan Professional designs custom corporate training programs for employee upskilling, compliance, and leadership development.
12. How can I apply for a job at Kaplan, Inc.?Interested candidates can apply through the Careers page on Kaplan's official website or through major job portals like LinkedIn and Indeed.
13. What is Kaplan, Inc.'s mission statement?Kaplan, Inc.'s mission is to help individuals achieve their educational and career goals by providing innovative, high-quality learning experiences that inspire and empower.
14. Does Kaplan, Inc. offer scholarships?Yes, Kaplan's Scholars Foundation awards over $10 million in scholarships annually to students from low-income backgrounds.
15. What is Kaplan, Inc.'s NPS score?Kaplan, Inc. boasts an industry-leading Net Promoter Score of over 75, indicating high customer satisfaction.
16. How many students does Kaplan, Inc. serve each year?Kaplan, Inc. serves over 3 million learners annually across its various programs.
17. What is the main competitor of Kaplan, Inc.?Kaplan, Inc. competitors include The Princeton Review, Pearson, and other EdTech platforms, though Kaplan remains a market leader.
18. Does Kaplan, Inc. have a social impact program?Yes, through Kaplan Cares and the Kaplan Scholars program, the company actively engages in community service and educational equity initiatives.
19. What languages does Kaplan, Inc. teach?Kaplan International Languages offers English, Spanish, French, German, and other language courses, both online and in-person.
20. How does Kaplan, Inc. use technology to enhance learning?Kaplan leverages AI, machine learning, VR simulations, and adaptive algorithms to create personalized and engaging learning experiences.
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