How to Tour Goose Island Brewery Chicago

Goose Island Brewery, a cornerstone of Chicago’s craft beer revolution, has grown from a local favorite into a globally recognized name in the brewing industry. Founded in 1988 by John Hall, the brewery pioneered innovative styles like Bourbon County Brand Stout and helped elevate American craft beer onto the world stage. Today, its flagship brewpub and production facility in Chicago’s Lincoln Park neighborhood offer visitors an immersive experience into the art, science, and culture of craft brewing. Whether you’re a beer enthusiast, a tourism seeker, or a local looking to reconnect with Chicago’s vibrant food and beverage scene, touring Goose Island Brewery is more than a visit—it’s a journey through innovation, tradition, and community.

Understanding how to tour Goose Island Brewery Chicago isn’t just about knowing when to show up—it’s about preparing for an authentic, engaging, and memorable experience. From navigating reservation systems to tasting rare barrel-aged brews, every detail matters. This comprehensive guide walks you through every step of the process, shares insider tips, highlights essential tools, presents real visitor experiences, and answers common questions to ensure your tour is seamless, rewarding, and uniquely yours.

Step-by-Step Guide

Touring Goose Island Brewery Chicago is a well-structured experience designed to educate, entertain, and delight. Follow this detailed step-by-step guide to ensure you make the most of your visit.

Step 1: Research and Plan Your Visit

Before booking anything, take time to understand what Goose Island offers. The brewery operates two primary locations in Chicago: the original brewpub at 1800 N Clybourn Ave and the production facility at 1800 N Clybourn Ave (same address, different building). The brewpub is the main destination for tours and tastings, while the production facility handles large-scale brewing and is not open to the public for regular tours.

Visit the official Goose Island website to review current tour offerings. As of recent updates, the brewery offers two main experiences: the “Brewery Tour & Tasting” and the “Brewmaster’s Table” event. The former is ideal for first-time visitors, while the latter is a premium, reservation-only experience featuring exclusive beers and food pairings.

Check seasonal variations. Certain tours may be suspended during holidays, maintenance periods, or special events. Planning ahead prevents disappointment. Also, note that tours are typically offered Thursday through Sunday, with limited availability on weekdays.

Step 2: Book Your Tour Reservation

Reservations are mandatory for all guided tours. Walk-ins are not permitted due to capacity and safety regulations. Go to gooseisland.com/tours to access the booking portal.

On the booking page, you’ll see available dates and times. Tours generally run every 90 minutes between 12:00 PM and 6:00 PM. Each session lasts approximately 75 minutes and accommodates up to 12 guests. You’ll be prompted to select your tour type, date, time, and number of attendees.

Payment is required at the time of booking. The standard Brewery Tour & Tasting costs $25 per person and includes a guided walkthrough of the brewhouse, a tasting of four exclusive beers (including one not available outside the brewery), and a branded Goose Island pint glass to take home.

Upon completion, you’ll receive a confirmation email with a QR code and detailed instructions. Print or save this on your phone. Arrive 15 minutes early to check in at the main entrance near the red brick building with the large Goose Island logo.

Step 3: Prepare for Your Arrival

On the day of your tour, dress comfortably but appropriately. While there’s no strict dress code, the brewhouse is a working industrial space with concrete floors, elevated platforms, and moving equipment. Closed-toe shoes are strongly recommended. Avoid high heels, flip-flops, or loose clothing that could pose a safety hazard.

Bring a valid government-issued photo ID. All guests must be 21 years of age or older to participate. No exceptions are made for minors—even if they are not consuming alcohol.

Do not bring outside food or beverages. The brewery has a full-service bar and kitchen offering seasonal small plates, sandwiches, and snacks. You’re welcome to purchase these during or after your tour.

Consider bringing a camera or smartphone. The brewhouse features photogenic copper kettles, barrel rooms, and bottling lines. Photography is encouraged (without flash) for personal use.

Step 4: Check-In and Orientation

Arrive 15 minutes before your scheduled tour time. Head to the main entrance at 1800 N Clybourn Ave. Look for the red awning and the large “Goose Island” sign. There’s a dedicated check-in desk just inside the lobby.

Present your confirmation email (digital or printed) and your ID. Staff will verify your reservation and provide you with a numbered wristband that corresponds to your tour group. You’ll also receive your complimentary pint glass.

Before the tour begins, a brief safety orientation is given. This includes instructions on staying behind designated lines, avoiding touching equipment, and remaining with your group at all times. Pay close attention—this ensures both your safety and the integrity of the brewing process.

Step 5: The Guided Tour Experience

Your guide, typically a trained brewer or hospitality specialist, will lead you through a 75-minute journey that combines history, science, and sensory exploration.

The tour begins in the taproom, where you’ll learn about the brewery’s founding story, its acquisition by Anheuser-Busch InBev in 2011, and how it has maintained its craft identity. You’ll see vintage equipment, original signage, and photos documenting decades of innovation.

Next, you’ll move into the brewhouse. Here, you’ll observe the 100-barrel system in action. Your guide will explain the mashing, lautering, boiling, and whirlpooling processes using real-time examples. You may smell the rich, malty aromas of the mash tun or hear the hiss of steam as wort is transferred.

The barrel room is a highlight. Rows of bourbon, whiskey, and wine barrels line the walls, aging stouts, sours, and experimental batches. Your guide will open a barrel and pour a sample of a limited-release beer—perhaps a 2023 Bourbon County Stout variant or a rare sour aged in maple syrup barrels.

The final stop is the packaging line. Watch as cans and bottles are filled, labeled, and sealed. You’ll learn how quality control is maintained through lab testing and sensory panels. Don’t miss the chance to ask about the brewery’s sustainability efforts, including water recycling and spent grain donation to local farms.

Step 6: The Tasting Session

After the tour, your group will be seated in the tasting room. Here, you’ll sample four exclusive beers curated for tour guests. These are not available in retail or other bars. A typical lineup might include:

• Goose Island 312 Urban Wheat Ale (a refreshing flagship)
• Goose Island Sofie (a Belgian-style farmhouse ale)
• A seasonal release (e.g., Pumpkin Patch or Sour Cherry)
• A barrel-aged rarity (e.g., Bourbon County Brand Stout or a limited sour)

Your guide will walk you through each beer’s flavor profile, aroma, mouthfeel, and brewing technique. Use the provided tasting notes card to jot down impressions. This is a great opportunity to ask questions—your guide is there to educate and engage.

Step 7: Explore the Taproom and Gift Shop

After the tasting, you’re welcome to stay and enjoy additional beers on tap. The taproom features 18 rotating selections, including rare cask-conditioned ales and experimental batches. The kitchen offers elevated pub fare like duck tacos, truffle fries, and house-made pretzels with beer cheese.

Don’t miss the gift shop. It’s stocked with exclusive merchandise: glassware, apparel, growlers, limited-edition cans, and even brewing kits. Many items are only available on-site. Consider picking up a 64-ounce growler to fill with your favorite tour beer—this is a popular souvenir.

Step 8: Post-Visit Engagement

After your tour, consider joining the Goose Island Beer Club. Membership provides early access to new releases, exclusive tasting events, and discounts on merchandise and food. Sign up at the gift shop or online.

Leave a review on Google or TripAdvisor. Your feedback helps other visitors and supports the brewery’s community presence. Share your experience on social media using

GooseIslandTour to connect with fellow beer lovers.

Best Practices

Maximizing your Goose Island Brewery tour isn’t just about following the schedule—it’s about embracing the culture and mindset of craft beer appreciation. These best practices ensure your visit is respectful, enjoyable, and deeply rewarding.

Respect the Process

The brewery is a working facility. Even though you’re on a tour, you’re in a production environment. Avoid touching equipment, leaning on railings, or blocking pathways. Follow your guide’s instructions precisely. This protects both the beer quality and your safety.

Engage with the Staff

Goose Island’s tour guides are passionate about beer and eager to share knowledge. Don’t hesitate to ask questions. What’s the difference between a sour and a wild ale? How do you decide which barrels to use? Why does this stout have notes of vanilla and oak? The more you ask, the richer your experience becomes.

Arrive Hungry and Thirsty

While the tasting includes four beers, it’s not a full meal. The taproom menu is excellent and worth exploring. Order something substantial after your tour—many visitors rave about the charcuterie board or the duck confit sandwich. Pairing food with beer enhances flavor perception.

Time Your Visit Wisely

Weekend tours, especially Saturday afternoons, fill up quickly. If you prefer a quieter experience, book a Thursday or Sunday morning slot. These times tend to be less crowded, allowing for more personal interaction with your guide.

Don’t Rush the Tasting

Beer tasting is an art. Take your time with each sample. Swirl the glass. Smell the aroma. Take a small sip and let it linger. Note the bitterness, sweetness, acidity, or funk. Compare the four beers side by side. This mindful approach transforms a simple tasting into a sensory education.

Be Mindful of Alcohol Consumption

Four beers may seem modest, but they add up. Pace yourself. Drink water between samples. If you plan to drive, designate a sober driver or use ride-sharing services. The brewery is located in a walkable neighborhood with plenty of dining and entertainment options—consider making it a full evening out.

Support the Local Ecosystem

Goose Island sources ingredients from regional farmers and suppliers. By choosing local food and merchandise, you support the same ecosystem that fuels the brewery’s creativity. Buy a growler, not just a T-shirt. Eat the local cheese. Sip the beer made with Illinois-grown hops.

Follow Ethical Photography Rules

Photography is encouraged, but avoid using flash near barrels or fermenters, as it can disturb the beer’s aging process. Don’t take photos of employees without permission. Be respectful of other guests’ space—don’t block walkways for selfies.

Plan for Weather and Transportation

Lincoln Park is a vibrant neighborhood, but Chicago weather can be unpredictable. In winter, dress warmly. In summer, wear breathable fabrics. The brewery is easily accessible via public transit (Red Line to Clark/Division), but parking is limited. Use ride-sharing apps or bike-share stations nearby.

Leave No Trace

Dispose of all trash properly. If you finish your beer, recycle the glass. The brewery is committed to sustainability—your actions should reflect that commitment. Even small gestures matter.

Tools and Resources

Planning a successful tour requires more than just a reservation. These tools and resources help you prepare, enhance, and extend your experience before, during, and after your visit.

Official Website: gooseisland.com

The primary source for tour schedules, pricing, booking, and event updates. Always verify details here—third-party sites may have outdated information.

Goose Island Beer Club

Membership ($75/year) grants access to exclusive releases, members-only events, and early access to tour tickets. Ideal for frequent visitors or serious craft beer fans.

Untappd App

Use Untappd to log the beers you taste during your tour. You’ll get badges for trying rare Goose Island variants and can connect with other users who’ve visited the brewery. It’s a great way to document your journey.

Google Maps and Street View

Use Google Maps to preview the brewery’s exterior and surrounding area. Street View helps you familiarize yourself with the entrance, nearby parking, and nearby restaurants like The Purple Pig or The Aviary.

BeerAdvocate and RateBeer

Before your tour, browse Goose Island’s ratings on BeerAdvocate or RateBeer. See which beers are highly rated and what flavor notes other drinkers have noted. This helps you anticipate and appreciate the tasting experience.

Podcasts and Documentaries

Listen to “The Beerists” or “Brewing With Babes” podcasts for episodes featuring Goose Island brewers. Watch “The American Beer Revolution” on YouTube for historical context on the brewery’s impact.

Local Beer Blogs

Follow Chicago-based beer blogs like Chicago Beer Society or Beer Me Chicago for insider tips, behind-the-scenes photos, and announcements about limited releases.

Public Transit Tools

Use the CTA app to plan your route via the Red Line. The Clark/Division stop is a 5-minute walk from the brewery. Biking is also popular—use Divvy bike stations located on Halsted and Clybourn.

QR Code Scanner

Some tour confirmations include QR codes that link to digital tasting notes. Use your phone’s built-in scanner to access flavor profiles, food pairings, and brewing facts before your tasting begins.

Google Calendar Integration

Sync your tour confirmation with your digital calendar. Set reminders for arrival time, parking instructions, and post-tour dining reservations. This reduces stress and ensures you don’t miss anything.

Travel Guides

Consult Lonely Planet Chicago or Frommer’s Chicago for curated itineraries that include Goose Island alongside other top craft beer destinations like Revolution Brewing or Half Acre Beer Company.

Real Examples

Real experiences from actual visitors bring the tour to life. Here are three detailed examples that illustrate how different types of guests have enjoyed their Goose Island Brewery tour.

Example 1: The Beer Enthusiast from Seattle

Mark, a 38-year-old homebrewer from Seattle, flew to Chicago specifically to tour Goose Island. He booked the Brewmaster’s Table experience six months in advance. “I’ve brewed a dozen batches of Bourbon County-inspired stouts at home,” he said. “Seeing the actual barrels, smelling the oak, and tasting the 2022 vintage straight from the cask was surreal.”

Mark was particularly moved by the barrel room’s temperature and humidity controls. “They use sensors to track each barrel’s microclimate,” he explained. “I’ve never seen that level of precision in a craft brewery.” He left with a 12-pack of the 2023 Bourbon County Stout and a custom engraving on his pint glass. “It’s not just a tour—it’s a pilgrimage.”

Example 2: The First-Time Visitor from Texas

Jessica, 26, visited Chicago with her fiancé for a weekend getaway. “We’re not beer snobs,” she admitted. “We just like good beer.” They booked the standard $25 tour on a Sunday afternoon and were surprised by how educational it was.

“The guide explained how hops affect bitterness and why the wheat ale is so smooth. I never knew that. And the tasting? The sour cherry beer tasted like a dessert. We bought growlers to take home.”

They stayed for dinner and ordered the duck tacos. “It was the best meal we had all trip,” Jessica said. “We didn’t just drink beer—we tasted Chicago.”

Example 3: The Local Family Reunion

Three siblings, all in their 40s, reunited in Chicago after 15 years. They chose Goose Island as their gathering spot. “We grew up near here,” said one. “Our dad used to take us to the old brewpub in the 90s.”

They booked a private tour for six people. The guide shared stories from the early days—how the brewery started in a converted warehouse, how the original brewmaster was a former engineer. “It felt like history,” said another sibling. “We even found a photo of our dad in the wall display from 1992.”

They ended the night with a toast in the taproom. “We didn’t just drink beer,” one said. “We drank memories.”

FAQs

Do I need to book a tour in advance?

Yes. All tours require a reservation. Walk-ins are not permitted. Tours often sell out weeks in advance, especially during peak seasons like spring and fall.

How long does the tour last?

The standard Brewery Tour & Tasting lasts approximately 75 minutes. The Brewmaster’s Table experience runs about 2 hours.

Is the tour wheelchair accessible?

Yes. The brewery is fully wheelchair accessible, with ramps, elevators, and accessible restrooms. Notify the brewery at the time of booking if you require special accommodations.

Can I bring children or pets?

No. All guests must be 21 or older due to the nature of the tour and alcohol service. Pets are not permitted inside the facility, except for service animals.

Are there food options available?

Yes. The taproom features a full kitchen with seasonal, locally sourced dishes. You can order before, during, or after your tour.

Can I buy beer to take home?

Yes. The gift shop sells cans, bottles, growlers, and merchandise. You can also fill a growler with your favorite tour beer on-site.

What if I’m late for my tour?

Arriving more than 15 minutes late may result in your reservation being canceled without refund. The tour begins promptly at the scheduled time.

Can I take photos during the tour?

Yes, for personal use. Flash photography is prohibited near barrels and fermenters. Commercial photography requires prior approval.

Is there parking available?

On-site parking is extremely limited. Street parking is available but often restricted. We recommend using ride-sharing, public transit, or bike-share services.

Do you offer private or group tours?

Yes. Groups of 10 or more can book private tours. Contact the brewery directly via email for custom arrangements, including themed tastings or corporate events.

What’s the difference between the standard tour and the Brewmaster’s Table?

The standard tour includes a guided walkthrough and four beer tastings. The Brewmaster’s Table is a premium experience with five exclusive beers, a multi-course food pairing, and direct interaction with a head brewer. It costs $85 per person and is limited to eight guests per session.

Can I reschedule or cancel my reservation?

Rescheduling is allowed up to 48 hours before your tour with no fee. Cancellations within 48 hours are non-refundable. No-shows are not eligible for refunds or rescheduling.

Is the brewery open on holidays?

Goose Island is typically closed on Thanksgiving, Christmas Day, and New Year’s Day. Check the website for holiday hours, as they vary annually.

Conclusion

Touring Goose Island Brewery Chicago is more than a beer tasting—it’s an immersion into the soul of American craft brewing. From the copper gleam of the brewhouse to the quiet hum of aging barrels, every element tells a story of innovation, resilience, and passion. This guide has equipped you with the knowledge to navigate the process, avoid common pitfalls, and deepen your appreciation for what makes Goose Island unique.

Whether you’re a seasoned beer connoisseur or a curious newcomer, the experience is designed to educate, inspire, and delight. By following the step-by-step plan, adhering to best practices, utilizing the recommended tools, and learning from real visitor stories, you’re not just taking a tour—you’re becoming part of a legacy.

As you raise your complimentary pint glass at the end of the tour, remember: you’re not just drinking beer. You’re tasting decades of craftsmanship, community, and courage. And that’s something worth remembering.

Plan your visit. Book your tour. Taste the history. And let every sip remind you why Chicago remains one of the world’s great beer cities.