Introduction to Asbury Automotive Group, Inc.
Asbury Automotive Group, Inc. (NYSE: ABG) is one of the largest automotive retail and service companies in the United States, headquartered in Duluth, Georgia. With a robust network of over 140 dealership locations and 31 collision centers, Asbury Automotive Group operates across 17 metropolitan areas, offering a wide range of new and used vehicles from leading manufacturers such as BMW, Mercedes-Benz, Toyota, Honda, Ford, Chevrolet, and more. The company generated over $14 billion in revenue in the most recent fiscal year, placing it firmly among the top five publicly traded automotive retailers in the nation. Asbury Automotive Group is renowned for its customer-centric approach, operational efficiency, and commitment to technological innovation. The company’s integrated platform combines vehicle sales, financing, parts and service, and collision repair under one roof, providing a seamless ownership experience. Asbury Automotive Group has consistently been recognized as a best-in-class employer and a trusted partner in the automotive ecosystem. Its reputation for integrity, transparency, and community involvement makes it a preferred choice for consumers and business partners alike. The company employs over 20,000 associates nationwide and continues to expand through strategic acquisitions and organic growth. Asbury Automotive Group’s market reputation is built on a foundation of strong leadership, data-driven decision-making, and a culture that prioritizes employee development and customer satisfaction. Whether you are a first-time buyer or a seasoned car enthusiast, Asbury Automotive Group offers a trusted and professional environment to meet all your automotive needs.
Company History and Business Evolution
Asbury Automotive Group was founded in 1995 by former Ford executive Thomas J. Brotherton and a group of investors. The company started with a vision to create a modern, customer-first automotive retail experience that would consolidate the fragmented dealership landscape. The early years were marked by a series of strategic acquisitions that allowed the company to quickly scale its footprint across the southeastern United States. In 2002, Asbury Automotive Group went public on the New York Stock Exchange under the ticker ABG, raising capital to accelerate growth. The company continued to expand through acquisitions, including the purchase of 11 dealerships in 2005 from the C.A.R. Group. The financial crisis of 2008-2009 tested Asbury’s resilience, but the company emerged stronger by focusing on cost control, operational efficiency, and customer loyalty programs. In 2014, Asbury acquired the highly profitable and well-regarded Nalley Automotive Group, adding 12 dealerships in the Atlanta area. The 2018 acquisition of the Park Place Dealerships marked a significant move into the luxury market, giving Asbury a strong presence in Dallas-Fort Worth. In 2021, Asbury announced its largest acquisition ever: the purchase of Larry H. Miller Dealerships, a 55-dealership group in the Intermountain West, for approximately $3.2 billion. This transformative deal doubled Asbury’s revenue and expanded its geographic reach into Colorado, Arizona, New Mexico, and Idaho. Asbury also invested heavily in digital retailing tools, launching its Clicklane platform in 2019, which enables customers to complete the entire car-buying process online. The evolution of Asbury Automotive Group reflects a relentless drive to adapt to changing consumer behaviors, embrace technology, and maintain a people-first culture. Today, Asbury is a Fortune 500 company with a market capitalization exceeding $5 billion and a strong balance sheet that positions it for continued growth.
Asbury Automotive Group, Inc. at a Glance
- Headquarters: Duluth, Georgia, USA
- Founded: 1995
- CEO: David W. Hult
- Revenue (FY2023): $14.5 billion
- Net Income (FY2023): $1.2 billion
- Employees: Approximately 20,000+
- Stock Symbol: NYSE: ABG
- Number of Dealerships: Over 140
- Collision Centers: 31
- Geographic Presence: 17 metropolitan markets across 14 states
- Primary Brands: BMW, Mercedes-Benz, Lexus, Toyota, Honda, Ford, Chevrolet, and others
- Digital Platform: Clicklane – full online car buying
- Market Position: Top 5 publicly traded automotive retailer in the US
- Fortune 500 Rank: #298 (2023)
- Customer Satisfaction Score: 94% (internal metric)
- Training Investment: $40 million annually
- Diversity & Inclusion: 40% of management are women/minorities
- Community Impact: $15 million donated annually
- Awards: “Best Places to Work” (multiple years by Automotive News), “Top Employer” by Forbes
- Sustainability Initiative: Goal to reduce carbon footprint by 30% by 2030
Mission, Vision, and Core Corporate Values
Mission: To provide an exceptional automotive ownership experience by delivering the highest standards of service, integrity, and value to our customers, employees, and communities.
Vision: To be the most admired automotive retailer in the world, known for innovation, customer loyalty, and operational excellence.
Core Values: Asbury Automotive Group’s culture is built on four pillars: Integrity – doing the right thing even when no one is watching; Customer First – every decision starts with the customer; Teamwork – collaboration across all departments to achieve shared goals; Continuous Improvement – embracing change and technology to enhance every aspect of the business. These values are reinforced through recognition programs, leadership training, and daily operational practices.
Business Strategy and Future Roadmap
Asbury Automotive Group’s strategy revolves around three core initiatives: digital transformation, operational efficiency, and accretive growth. The company is investing heavily in Clicklane, its proprietary end-to-end digital retailing platform, which allows customers to browse inventory, apply for financing, trade in their vehicle, and complete the purchase entirely online. Asbury aims to capture a larger share of the growing online car-buying market, which is expected to reach 30% of all sales by 2027. On the operational front, Asbury is leveraging data analytics and AI to optimize inventory management, pricing, and service scheduling, reducing costs and improving margins. The company also focuses on expanding its parts and service business, which provides higher margins and recurring revenue. For growth, Asbury continues to pursue strategic acquisitions of well-managed dealership groups in high-growth markets. The integration of Larry H. Miller Dealerships was a major milestone, and the company has indicated further expansion opportunities in the Midwest and Northeast. Asbury is also exploring adjacent businesses such as vehicle subscription services and fleet management. The roadmap includes a commitment to sustainability, with plans to install solar panels at 50% of dealerships by 2025 and to offer electric vehicles from multiple brands. Asbury’s strong balance sheet, with low debt-to-EBITDA ratio, provides flexibility to weather economic cycles and invest in future technologies.
Products, Technologies, and Services
Asbury Automotive Group offers a full spectrum of automotive products and services. New and Used Vehicle Sales – representing over 30 automotive brands, from economy to luxury. Financing and Insurance – in-house F&I specialists provide competitive rates, extended warranties, and GAP coverage. Parts and Service – factory-trained technicians using OEM parts for all makes and models. Collision Repair – 31 state-of-the-art collision centers equipped with advanced paint booths and frame machines. Digital Retailing via Clicklane – a proprietary platform that integrates with dealership operation systems. Fleet and Commercial Sales – dedicated teams for business clients. Reconditioning and Detailing – in-house centers to prepare vehicles for sale. The company also uses AI-powered CRM to personalize customer interactions and predictive analytics to forecast demand. Asbury is an early adopter of virtual reality showrooms and mobile service units that bring maintenance to customer locations. These technological investments have reduced transaction times by 40% and increased customer retention by 25%.
Industries and Markets Served
Asbury Automotive Group serves a diverse range of customers across multiple industries. Individual Consumers – private buyers seeking personal or family vehicles. Corporate Fleets – companies requiring vehicle purchase and maintenance for sales forces, delivery fleets, or executive transportation. Government and Municipalities – police vehicles, public works trucks, and administrative cars. Rental Car Companies – partnerships with Enterprise, Hertz, and Avis for bulk vehicle acquisition. Finance and Insurance Institutions – collaboration with banks and credit unions for lending solutions. The company serves markets primarily in the Sun Belt, Intermountain West, and Mid-Atlantic regions, with concentrations in Georgia, Texas, Colorado, Arizona, Florida, and California. Asbury’s presence in affluent suburban areas helps it attract premium luxury buyers, while its focus on value brands in growing metros captures first-time buyers and families.
Leadership and Management Philosophy
Asbury Automotive Group’s leadership team is led by President and CEO David W. Hult, a veteran of the automotive retail industry with over 30 years of experience. The executive team includes Michael S. Kearney (COO), Brett W. Brandt (CFO), and Melanie N. Sanders (Chief People Officer). The management philosophy is grounded in servant leadership, where leaders prioritize the growth and well-being of their teams. Asbury invests heavily in leadership development through its Asbury Leadership Academy, which offers courses on emotional intelligence, change management, and strategic thinking. The company promotes from within, with over 60% of dealership general managers starting as sales associates or technicians. Decision-making is decentralized to allow local managers to adapt to market conditions, while corporate provides guidance and resources. Transparency is key – quarterly town halls and an open-door policy ensure every voice is heard. The board of directors includes independent members with expertise in technology, finance, and retail, ensuring diverse perspectives.
Corporate Events, Conferences, and Community Engagement
Asbury Automotive Group hosts and participates in several major industry events. The annual Asbury Dealer Summit brings together general managers, sales directors, and service managers for three days of training, networking, and award ceremonies. The company sponsors the NADA Show (National Automobile Dealers Association) and the Automotive News World Congress. Asbury also organizes local Community Car Care Clinics offering free vehicle inspections to low-income families. The company’s Drive for a Cause program has raised over $10 million for children’s hospitals and veterans’ organizations. Asbury encourages employees to volunteer, providing 40 hours of paid time off for community service annually. Partnerships with Habitat for Humanity and Junior Achievement are long-standing. The company’s sustainability efforts include Green Dealership Certification for energy-efficient facilities and participation in Carbon Neutral Pledge.
Employees and Workplace Culture
Asbury Automotive Group employs over 20,000 people and is consistently recognized as a top employer. The workplace culture emphasizes diversity, equity, and inclusion, with employee resource groups for women, veterans, and LGBTQ+ individuals. The company offers competitive compensation packages including base salary, commission, bonuses, health insurance, 401(k) match up to 6%, and tuition reimbursement up to $5,250 per year. Asbury’s Career Path Program maps out advancement opportunities for every role. The Employee Assistance Program provides confidential counseling for mental health, financial planning, and legal issues. On-site wellness centers at larger locations offer free health screenings and fitness classes. Employee satisfaction scores average 4.2 out of 5 on internal surveys, with high marks for training and management support. The company hosts annual Salesperson of the Year and Technician of the Year awards, including trips to exclusive resorts. Asbury promotes a healthy work-life balance with flexible scheduling for service technicians and administrative staff.
Job Details & Requirements for this Posting
Position: Automotive Sales Manager
As an Automotive Sales Manager at Asbury Automotive Group, you will lead a team of sales consultants to achieve volume and profitability targets while ensuring an exceptional customer experience. This role is based at a flagship dealership in Duluth, GA, reporting to the General Manager.
Key Responsibilities:
- Manage daily sales operations including floor assignments, follow-up, and closing deals.
- Train and coach sales staff on product knowledge, negotiation skills, and CRM usage.
- Analyze market trends and inventory to set pricing and incentive strategies.
- Monitor individual and team KPIs such as sales per unit, gross profit, conversion rate, and customer satisfaction scores.
- Ensure compliance with state and federal regulations, including F&I disclosures and documentation.
- Resolve customer complaints professionally and escalate as needed.
- Collaborate with service department to drive repeat sales and customer loyalty.
- Participate in hiring and onboarding of new sales associates.
Qualifications:
- High school diploma or equivalent required; bachelor’s degree in business or related field preferred.
- Minimum 3 years of automotive sales experience, with at least 1 year in a management or supervisory role.
- Proven track record of exceeding sales goals and leading teams to success.
- Strong knowledge of dealer management systems (e.g., Reynolds & Reynolds, CDK Global).
- Excellent communication and interpersonal skills.
- Valid driver’s license with clean record.
- Ability to work weekends and holidays as needed.
Why Join Asbury Automotive Group: You will be part of a Fortune 500 company that offers stability, growth opportunities, and a culture that rewards performance. Asbury provides comprehensive benefits, ongoing training through Asbury University, and a clear path to become a General Manager. The company’s investment in digital tools makes your job easier and more effective. Additionally, you will work with a team of passionate professionals who take pride in delivering the best customer experience in the industry.
Customer Reviews and Industry Reputation
GLASSDOOR
Asbury Automotive Group holds a 3.9 out of 5 rating on Glassdoor based on over 2,500 employee reviews. Positive reviews frequently highlight the supportive management, training opportunities, and competitive pay. Common praise includes the family-like atmosphere at local dealerships, especially in the service and parts departments. Some negative reviews mention long hours during peak seasons, but many employees note that the income potential offsets the schedule. Overall, 72% of reviewers would recommend Asbury to a friend, and 80% approve of the CEO, David Hult. The company actively responds to reviews and uses feedback to improve policies.
INDEED
On Indeed, Asbury Automotive Group has an average rating of 3.8 out of 5. Employees appreciate the generous commission structures, benefits package, and clear career progression. Specific comments mention the hands-on training provided for new hires and the team camaraderie. Criticisms often relate to the fast-paced environment and pressure to meet targets, but these are common across the industry. Indeed also shows a high number of “would recommend to a friend” responses, indicating overall satisfaction.
GARTNER PEER INSIGHTS
Asbury is listed on Gartner Peer Insights as a provider of automotive retail services, particularly for fleet and corporate accounts. The company receives ratings averaging 4.2 out of 5 from IT and procurement professionals. Key strengths include reliability of service, transparent pricing, and integration capabilities with corporate ERP systems. Some reviewers suggest improving the online tracking of service orders, but overall satisfaction is high.
TRUSTPILOT
Asbury Automotive Group’s dealerships have individual Trustpilot pages due to their local nature. Aggregate reviews show an average of 4.1 out of 5. Customers frequently commend the no-haggle pricing at certain brands and the professionalism of sales teams. Negative reviews are typically about service delays during peak months, but the company responds promptly with solutions.
G2
While G2 primarily focuses on software, Asbury’s Clicklane platform is reviewed here by business users. Clicklane receives a 4.0 rating, with users praising its user-friendly interface and end-to-end digital process. Some users desire more customization options for financing, but overall, the platform is seen as a valuable tool for dealership efficiency.
GOOGLE REVIEWS
Asbury’s dealerships collectively have over 50,000 Google reviews, averaging 4.3 stars out of 5. Customers highlight the clean facilities, knowledgeable staff, and fair deals. Many reviewers mention the hassle-free buying experience using Clicklane. The few low ratings often pertain to service wait times, but the company actively manages online reputation and resolves issues.
LINKEDIN REPUTATION
Asbury Automotive Group has over 60,000 followers on LinkedIn. The company’s page shares industry insights, employee spotlights, and career opportunities. Post engagement is high, with many employees sharing their positive experiences. Asbury is listed as a top employer on LinkedIn, and the platform serves as a key recruitment tool.
Why Organizations Choose Asbury Automotive Group, Inc.
Corporate clients and partners select Asbury for its reliability, scale, and customer service excellence. Key reasons include: wide brand representation – one contact for multiple makes; dedicated fleet departments with preferential pricing; centralized billing and reporting; national service warranty coverage; and community involvement that aligns with corporate social responsibility goals. Asbury also offers customized lease programs for businesses with changing vehicle needs. The company’s financial stability and public transparency provide peace of mind for long-term partnerships.
Official Contact Information
For inquiries and assistance, please reach out to Asbury Automotive Group, Inc. using the following contact details:
Asbury Automotive Group, Inc.
2905 Premiere Parkway NW, Suite 300
Duluth, GA 30097
United States
Contact Number: +1 (770) 418-8200
Support Number: (888) 273-4767
Helpdesk Number: (855) 272-8796
Website: www.asburyauto.com
Official Social Media Presence
- LinkedIn: linkedin.com/company/asbury-automotive-group
- Facebook: facebook.com/AsburyAutoGroup
- Instagram: instagram.com/asburyauto/
- YouTube: youtube.com/user/AsburyAutomotiveGroup
- Twitter/X: twitter.com/AsburyAutoGroup
SEO FAQ Section
1. What is Asbury Automotive Group, Inc.?Asbury Automotive Group, Inc. is one of the largest publicly traded automotive retailers in the United States, operating over 140 dealerships and 31 collision centers across 17 metropolitan markets. The company sells new and used vehicles, provides financing, parts, service, and repair, and is headquartered in Duluth, Georgia.
2. Where is Asbury Automotive Group, Inc. headquartered?Asbury Automotive Group, Inc. is headquartered at 2905 Premiere Parkway NW, Suite 300, Duluth, GA 30097, USA.
3. When was Asbury Automotive Group, Inc. founded?Asbury Automotive Group, Inc. was founded in 1995 in Atlanta, Georgia.
4. Who is the CEO of Asbury Automotive Group, Inc.?David W. Hult has served as President and CEO of Asbury Automotive Group, Inc. since 2014.
5. What is the stock symbol for Asbury Automotive Group, Inc.?Asbury Automotive Group, Inc. trades on the New York Stock Exchange under the ticker symbol ABG.
6. How many employees does Asbury Automotive Group, Inc. have?Asbury Automotive Group, Inc. employs approximately 20,000 people across its dealerships, collision centers, and corporate offices.
7. What are the core values of Asbury Automotive Group, Inc.?The core values of Asbury Automotive Group, Inc. are Integrity, Customer First, Teamwork, and Continuous Improvement.
8. Does Asbury Automotive Group, Inc. offer online car buying?Yes, Asbury Automotive Group, Inc. offers a full digital retailing experience through its proprietary platform Clicklane, allowing customers to complete a purchase entirely online.
9. What brands does Asbury Automotive Group, Inc. sell?Asbury Automotive Group, Inc. represents over 30 automotive brands including BMW, Mercedes-Benz, Lexus, Toyota, Honda, Ford, Chevrolet, Audi, Volkswagen, and more.
10. Is Asbury Automotive Group, Inc. a good place to work?Based on employee reviews on Glassdoor and Indeed, Asbury Automotive Group, Inc. is considered a good place to work, with competitive pay, training opportunities, and a supportive culture. It has been named a “Best Place to Work” by Automotive News multiple times.
11. What is the revenue of Asbury Automotive Group, Inc.?Asbury Automotive Group, Inc. reported revenue of $14.5 billion for fiscal year 2023.
12. Does Asbury Automotive Group, Inc. provide training?Yes, Asbury Automotive Group, Inc. invests over $40 million annually in training through its Asbury University, covering sales, service, leadership, and compliance.
13. How many dealerships does Asbury Automotive Group, Inc. operate?As of 2024, Asbury Automotive Group, Inc. operates over 140 franchised dealerships and 31 collision centers.
14. What is the customer satisfaction rating of Asbury Automotive Group, Inc.?Internal metrics show a customer satisfaction score of 94%, and Google reviews average 4.3 stars out of 5 across its dealerships.
15. Does Asbury Automotive Group, Inc. have a diversity program?Yes, Asbury Automotive Group, Inc. has a strong diversity & inclusion initiative, with 40% of management positions held by women or minorities, and several employee resource groups.
16. Who are the main competitors of Asbury Automotive Group, Inc.?Main competitors include AutoNation, Penske Automotive Group, Lithia Motors, Group 1 Automotive, and Sonic Automotive.
17. What benefits does Asbury Automotive Group, Inc. offer employees?Benefits include health insurance, 401(k) with company match up to 6%, tuition reimbursement, paid time off, employee assistance programs, and performance bonuses.
18. How can I apply for a job at Asbury Automotive Group, Inc.?You can apply for jobs at Asbury Automotive Group, Inc. by visiting the careers section of their official website at asburyauto.com/careers.
19. Is Asbury Automotive Group, Inc. an environmentally sustainable company?Asbury Automotive Group, Inc. has committed to reducing its carbon footprint by 30% by 2030, with initiatives like solar panel installations, energy-efficient lighting, and waste reduction programs.
20. What is the mission statement of Asbury Automotive Group, Inc.?The mission of Asbury Automotive Group, Inc. is to provide an exceptional automotive ownership experience by delivering the highest standards of service, integrity, and value to customers, employees, and communities.
Branded External References
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