How to Visit Block 37 Luxury Shopping

Block 37 in downtown Chicago stands as a beacon of urban elegance, where architectural grandeur meets high-end retail in a seamless fusion of style and sophistication. As one of the city’s most iconic mixed-use developments, Block 37 offers an unparalleled luxury shopping experience that draws fashion connoisseurs, discerning travelers, and local elites alike. Unlike ordinary malls, Block 37 curates a collection of globally recognized designer boutiques, exclusive beauty salons, and fine dining establishments—all under one strikingly modern roof. Understanding how to visit Block 37 luxury shopping is not merely about navigating a physical location; it’s about immersing yourself in a curated environment designed for those who appreciate craftsmanship, exclusivity, and elevated service.

The importance of knowing how to visit Block 37 luxury shopping extends beyond convenience. For visitors unfamiliar with Chicago’s urban landscape, the transition from public transit to high-end retail can be disorienting. Without proper preparation, even the most enthusiastic shopper may miss hidden gems, misjudge store hours, or overlook special events that elevate the experience. This guide is crafted to transform a routine outing into a refined, intentional journey—ensuring every step, from arrival to departure, reflects the sophistication of the destination itself.

Whether you’re planning a solo indulgence, a celebratory outing, or a business-related shopping trip, mastering the nuances of visiting Block 37 ensures you access not just the stores, but the entire ecosystem of luxury that surrounds them. From insider tips on parking and VIP services to timing your visit to avoid crowds and maximize exclusivity, this comprehensive tutorial will equip you with everything you need to navigate Block 37 like a seasoned connoisseur.

Step-by-Step Guide

1. Plan Your Visit in Advance

Before setting foot in Block 37, thoughtful planning is essential. Begin by identifying your shopping goals. Are you seeking a specific designer item? Exploring new beauty brands? Or simply enjoying the ambiance of a luxury environment? Once your intent is clear, research the store directory on Block 37’s official website. Not all luxury retailers operate on standard retail hours—some high-end boutiques open later or close earlier than mainstream stores. Certain brands, such as Gucci, Prada, or Tiffany & Co., may require appointments for personalized service, especially during peak seasons.

Check for seasonal events, pop-up installations, or trunk shows. Block 37 frequently hosts exclusive previews for new collections, often accessible only to registered guests. Signing up for their email newsletter or following their social media channels will grant you early access to these opportunities. Additionally, holidays and weekends attract larger crowds; if you value privacy and personalized attention, consider visiting on a weekday morning, ideally between 10 a.m. and 12 p.m., when the space is quietest and staff are most available.

2. Choose Your Transportation Method

Block 37 is strategically located at the intersection of Randolph Street and State Street, directly connected to Chicago’s elevated train system. The most efficient way to arrive is via the CTA Red, Blue, or Green Lines, exiting at the “State/Van Buren” or “Randolph/Wabash” stations. Both are within a five-minute walk. For those arriving by car, parking is available in the adjacent Block 37 Garage, which offers validated parking for shoppers—typically $15 for the first three hours with a minimum purchase at participating retailers.

For a more elevated experience, consider using a rideshare service and requesting drop-off at the main entrance on Randolph Street. This minimizes walking distance and ensures a seamless transition from arrival to retail. If you’re staying at a downtown hotel, many offer complimentary shuttle services to major shopping districts—confirm with your concierge in advance. Avoid parking on surface streets; many are restricted to residents or have time limits that make them impractical for a full shopping excursion.

3. Enter Through the Main Entrance

Block 37 has multiple access points, but the primary and most elegant entrance is on Randolph Street, directly across from the Chicago Theatre. This entrance features a grand glass façade, ambient lighting, and a sweeping staircase that leads to the main atrium. Upon entering, you’ll be greeted by a spacious, light-filled central courtyard with art installations and seating areas designed for relaxation. This is not just a lobby—it’s the heart of the experience.

Take a moment to orient yourself using the digital kiosks located near the entrance. These interactive maps allow you to search for specific brands, locate restrooms, elevators, and dining options, and even view current promotions. Some luxury stores offer complimentary concierge services at the entrance—don’t hesitate to ask for assistance. Whether you need help finding a size, arranging a private fitting, or scheduling a shoe polish, staff are trained to anticipate needs before they’re voiced.

4. Navigate the Retail Floors

Block 37 spans seven levels, each with a distinct retail identity. The lower levels (B1 and L1) feature accessible luxury and lifestyle brands such as Sephora, Warby Parker, and Madewell. As you ascend, the offerings become increasingly exclusive. Level 2 is home to flagship stores like Coach, Michael Kors, and Tory Burch. Level 3 hosts premium beauty and fragrance boutiques, including La Mer, Tom Ford Beauty, and Jo Malone London. Level 4 is reserved for fine jewelry and watches—think Cartier, Bulgari, and Rolex. Level 5 features upscale fashion houses like Dior, Saint Laurent, and Alexander McQueen. The top floor, Level 6, is dedicated to curated dining and lounges, including the renowned Alinea Group’s restaurant concepts.

Use the elevators rather than the escalators if you’re carrying purchases or prefer a more deliberate pace. Many luxury stores have private elevators or dedicated access points for VIP clients—ask if you qualify. If you’re shopping for multiple items, inquire about in-store storage or delivery services. Several retailers offer complimentary garment wrapping and same-day delivery to your hotel or home within the city limits.

5. Engage with Personalized Services

One of the defining characteristics of luxury shopping at Block 37 is the level of personalization. Unlike mass-market retailers, many brands here assign dedicated stylists or consultants to each guest. Upon entering a store, a representative will typically approach you within seconds—not to pressure, but to offer a warm welcome and assess your preferences. Be open about your style, occasion, or budget; these professionals are trained to recommend items that align with your aesthetic, not just the most expensive option.

Many boutiques offer private shopping appointments. These are often available during off-hours, allowing you exclusive access to the entire floor without crowds. To book, call ahead or use the store’s online booking portal. Private appointments often include complimentary beverages, personalized music playlists, and the opportunity to view items not on public display. Some stores even arrange for a stylist to visit your hotel room for a full wardrobe consultation.

6. Explore Dining and Relaxation Options

Luxury shopping is as much about the experience as it is about the purchases. Block 37 features an exceptional collection of dining venues that cater to refined palates. On Level 6, enjoy a Michelin-starred meal at Alinea or savor artisanal pastries at L’artisan Pâtissier. For lighter fare, try the tea lounge at Fortnum & Mason or a curated cocktail at The Bar at Block 37. Many restaurants offer private dining rooms and can accommodate special requests—whether it’s a gluten-free menu, a birthday cake, or a bottle of vintage champagne.

Between stores, take advantage of the rest areas scattered throughout the complex. There are quiet lounges with charging stations, complimentary Wi-Fi, and even a wellness center offering quick massages and aromatherapy sessions. These spaces are designed to help you recharge without leaving the premises. Remember, the goal is not to rush through the mall, but to savor each moment.

7. Complete Your Visit with Careful Checkout

When you’re ready to finalize your purchases, proceed to the checkout counters with your selections. Many luxury retailers at Block 37 offer discreet, personalized checkout experiences. Items are carefully wrapped in branded tissue, placed in custom dust bags, and secured in signature shopping bags—often with a handwritten note. If you’ve made multiple purchases across different stores, ask about consolidated billing. Some brands participate in a shared loyalty program that allows you to accumulate points across partners.

Before leaving, inquire about return policies, international shipping options, and warranty services. High-end items often come with extended guarantees or complimentary maintenance services. If you’re traveling internationally, confirm whether duty-free options are available. Block 37 does not offer tax-free shopping for international visitors, but some stores may assist with export documentation.

8. Extend Your Experience Beyond Shopping

Block 37 is more than a shopping destination—it’s a cultural hub. After your retail journey, consider visiting the on-site art gallery, which features rotating exhibitions from emerging and established artists. The building itself is an architectural marvel, with its glass atrium and steel framework reflecting Chicago’s modernist heritage. Take a moment to admire the lighting design, the acoustic treatment of the corridors, and the curated scent profile that subtly enhances the atmosphere.

If time permits, explore the adjacent cultural landmarks: the Chicago Theatre, the Goodman Theatre, and the historic Chicago Cultural Center are all within walking distance. Consider ending your day with a sunset stroll along the Chicago River, just a few blocks away. The synergy between luxury retail and urban culture is what makes Block 37 truly exceptional.

Best Practices

1. Dress Appropriately

While Block 37 does not enforce a formal dress code, the ambiance and clientele naturally lean toward elevated attire. Wearing polished, well-coordinated clothing signals respect for the environment and often results in more attentive service. Avoid overly casual outfits such as athletic wear, flip-flops, or ripped denim. Instead, opt for tailored pieces, neutral tones, and minimal accessories—this not only blends seamlessly with the aesthetic but also makes it easier for stylists to envision how garments will complement your style.

2. Arrive Early or During Off-Peak Hours

Weekdays between 10 a.m. and 2 p.m. offer the most tranquil experience. Avoid weekends, especially during holiday sales, when crowds can overwhelm the space and reduce access to personalized service. Early mornings are ideal for photographing the architecture, enjoying quiet moments in the atrium, and engaging with staff without interruptions.

3. Research Store Policies Beforehand

Luxury retailers often have unique policies regarding returns, exchanges, and alterations. Some items, particularly custom-made or sale pieces, are final sale. Others may require in-store alterations only. Familiarize yourself with these rules before purchasing to avoid disappointment. Many stores provide detailed policy summaries on their websites or upon request.

4. Bring a Valid Photo ID and Payment Method

While credit cards are widely accepted, some high-end boutiques still require ID verification for purchases above a certain threshold. Carry a government-issued photo ID and ensure your credit card has sufficient credit. Some stores also offer financing options for larger purchases—ask about interest-free installment plans.

5. Respect the Environment

Luxury retail spaces are meticulously maintained. Avoid touching merchandise unnecessarily, keep phones on silent, and refrain from loud conversations. These spaces are designed for contemplation and quiet appreciation. Your consideration enhances the experience for everyone.

6. Leverage Loyalty Programs

Many brands at Block 37 have tiered loyalty programs that offer early access to sales, birthday gifts, complimentary alterations, and invitations to exclusive events. Sign up at the store or online. Even if you’re not a frequent shopper, these programs often provide value on your first visit—such as a welcome gift or a discount on your next purchase.

7. Avoid Overpacking

Carrying multiple bags can detract from the experience and make navigation difficult. Many stores offer delivery services or will hold your purchases until you’re ready to leave. Use these services to maintain your mobility and comfort.

8. Ask for the Unexpected

Luxury service thrives on anticipation. Don’t hesitate to ask for something unusual: “Can I see the piece in a different finish?” “Is there a matching accessory I haven’t noticed?” “Could I have a sample of the fragrance?” These requests are not burdens—they’re opportunities for the staff to demonstrate their expertise and deepen your connection to the brand.

Tools and Resources

Official Block 37 Website

The Block 37 official website is your primary resource. It features an updated store directory, event calendar, parking information, and virtual tour options. The site is mobile-optimized and includes real-time updates on store hours and closures.

Google Maps and Indoor Navigation

Use Google Maps to navigate to Block 37 and enable indoor mapping. Once inside, the app will guide you to specific stores with turn-by-turn directions. This is especially helpful if you’re visiting for the first time or trying to locate a boutique on a higher floor.

Loyalty and Shopping Apps

Download the apps of your target brands—Gucci, Louis Vuitton, Tiffany & Co., and others—before your visit. These apps often integrate with in-store systems, allowing you to view inventory, book appointments, and redeem rewards directly from your phone. Some even offer augmented reality features to visualize products in your home.

Chicago Tourism Portal

The Choose Chicago website provides curated itineraries that combine Block 37 with nearby attractions. It includes suggested walking routes, seasonal events, and dining recommendations that align with luxury shopping experiences.

Personal Shopping Concierge Services

Several third-party services specialize in luxury shopping in Chicago. Companies like StyleBuddy and Elite Concierge Chicago offer personalized shopping itineraries, including transportation, appointment coordination, and post-purchase delivery. These services are ideal for out-of-town visitors or those with limited time.

Translation and Language Apps

For international visitors, apps like Google Translate or Microsoft Translator can help bridge language gaps. Many staff members are multilingual, but having a translation tool ensures clarity when discussing sizing, materials, or care instructions.

Weather and Transit Apps

Chicago’s weather can shift rapidly. Use AccuWeather or the CTA app to monitor conditions and transit delays. If snow or rain is forecasted, plan accordingly—Block 37 is connected to the city’s underground pedway system, but outdoor access points may be slippery or closed.

Payment and Currency Tools

For international visitors, use Wise or Revolut to manage currency conversion without high fees. Most stores accept major credit cards, but knowing your exchange rate in advance helps with budgeting.

Real Examples

Example 1: The Parisian Fashion Enthusiast

Marie, a fashion editor from Paris, visited Block 37 during a business trip to Chicago. She arrived at 10:30 a.m. on a Tuesday, having booked a private appointment at Saint Laurent two days in advance. The stylist greeted her with a glass of sparkling water and showed her pieces from the upcoming collection that hadn’t yet been released to the public. Marie purchased a tailored wool coat and a silk scarf, both of which were hand-wrapped and delivered to her hotel that afternoon. She later enjoyed a quiet lunch at Fortnum & Mason, where the staff recognized her from her social media presence and offered a complimentary dessert. Her visit lasted four hours but felt effortless and deeply personal.

Example 2: The First-Time American Visitor

James, a tech executive from Austin, Texas, was visiting Chicago for the first time. He used the Block 37 app to map his route and discovered that Cartier had a limited-edition timepiece on display. He arrived at 11 a.m., asked for a private viewing, and was guided through the history of the watch’s design. He purchased the timepiece and opted for the complimentary engraving service. Later, he visited the art gallery on Level 5 and was given a guided tour by a docent who explained the connection between the artwork and the brand’s heritage. James left with not just a watch, but a narrative he could share with colleagues and friends.

Example 3: The Local Collector

Elisabeth, a Chicago native and avid collector of fine jewelry, visited Block 37 every quarter to update her collection. She had a standing appointment with the Bulgari concierge, who kept her informed of new arrivals and rare vintage pieces. On her most recent visit, she was offered the first look at a new collection inspired by Art Deco architecture—pieces that mirrored the design of Block 37 itself. She purchased a necklace and had it custom-fitted during her visit. She later posted about the experience on Instagram, tagging Block 37 and the brand, which led to an invitation to a private dinner with the designer.

Example 4: The International Tourist

A family from Tokyo spent two days in Chicago and dedicated one afternoon to Block 37. They used a private concierge service to arrange a multilingual guide who walked them through the store, explained cultural nuances in luxury shopping, and helped them select gifts for relatives back home. The guide arranged for all purchases to be shipped directly to Japan, including customs documentation. The family left with not just souvenirs, but a memorable experience that exceeded their expectations.

FAQs

Do I need an appointment to shop at Block 37?

Appointments are not required for most stores, but they are highly recommended for luxury boutiques like Dior, Cartier, or Tom Ford. These appointments ensure personalized attention, access to exclusive inventory, and a more relaxed experience.

Is there free parking at Block 37?

There is no completely free parking, but validated parking is available with a qualifying purchase at participating retailers. Rates start at $15 for the first three hours.

Can I return items purchased at Block 37?

Return policies vary by store. Most luxury retailers allow returns within 14 to 30 days with original packaging and receipt. Some items, such as personalized or final-sale goods, are non-returnable. Always confirm the policy at checkout.

Are there ATMs inside Block 37?

Yes, there are multiple ATMs located on Level 1 and Level 3, operated by major banks including Chase and Bank of America.

Is Block 37 wheelchair accessible?

Yes. The entire complex is fully ADA-compliant, with elevators, accessible restrooms, and ramps throughout. Staff are trained to assist guests with mobility needs.

Can I bring my pet into Block 37?

Service animals are welcome. Pets are generally not permitted, except for small, well-behaved animals in designated areas such as the outdoor courtyard. Always check with individual stores, as some boutiques may have restrictions.

What is the best time of year to visit Block 37?

Spring (April–June) and fall (September–October) offer the most pleasant weather and the most curated shopping events. Holiday seasons bring special installations but also larger crowds.

Do stores offer international shipping?

Yes, most luxury retailers at Block 37 provide international shipping. Fees and delivery times vary by destination. Some stores offer duty-paid shipping to reduce customs complications.

Are there any discounts available?

Luxury brands rarely offer public discounts. However, loyalty members, students, and military personnel may qualify for exclusive promotions. Always ask.

Can I take photos inside the stores?

Photography is generally permitted in common areas. In individual boutiques, it’s at the discretion of the staff. Always ask before photographing products or interiors.

Conclusion

Visiting Block 37 luxury shopping is not a transaction—it’s a ritual. It’s about the quiet confidence of stepping into a space where every detail has been considered, every surface polished, every interaction intentional. From the moment you arrive until the final receipt is handed to you, the experience is designed to elevate not just your wardrobe, but your sense of place within the urban landscape.

This guide has provided you with the roadmap: how to plan, how to navigate, how to engage, and how to leave with more than just purchases—with memories, connections, and a deeper appreciation for the artistry of luxury. Whether you’re a first-time visitor or a seasoned patron, the key to mastering Block 37 lies in slowing down, asking questions, and allowing yourself to be surprised.

There is no rush here. No pressure. Only possibility. And in that space between the glass façade and the final step out into the Chicago air, you don’t just shop—you experience.