A press release is a great way to get your company's name out there and make a splash. But it's also important that the release stand out from other releases in its genre. If you want your press release to be noticed by reporters, editors, and producers—and read by consumers—then you need to make sure that it contains elements that will make readers pay attention:
Begin your release with a relevant quote.
One of the most important things you can do to make your press release stand out is to begin with a relevant quote. The quote should be short, but also relevant to the topic of your press release. It's not enough to just say "Bob said..."; you need something more specific than that. For example:
"Bob said he was excited about his upcoming trip."
This isn't very useful because it doesn't tell anyone anything about what Bob actually said or how excited he is about his upcoming trip. Instead, try something like this:
"In an interview earlier today, Bob said he was excited about his upcoming trip."
Identify the source of the release by name and title.
Identify the source of the release by name and title.
The most important thing to remember when writing your press release format is to identify yourself and put your name in it. If you're not sure about something, ask someone who knows more about it than you do. For example, if you're trying to write a press release about an event that happened at your company's headquarters, include "We are pleased to announce …" as part of this sentence: "We are pleased to announce that our new website has been launched." Of course, there may be more than one person involved in publishing this document (for example: marketing and communications departments), so make sure all those people are mentioned here too!
Craft a clear, strong headline that will garner attention.
When you write a press release example, it's important to keep in mind that the headline is what people will see when they open your email. Your headline should be clear and concise, but also engaging and intriguing. To do this:
Don't use a question mark or exclamation point at the end of your headline (unless you really mean it). This can look amateurish, so avoid it!
Don't use too many words in your subject line—only three at most are needed for maximum impact! Longer titles are better than shorter ones because they tend to stand out more on Google searches; however, if you're sending out multiple releases throughout the day and need room between them all then feel free to add some extra spacing here as well - just make sure not too much though because then nobody will read anything except their own name lolz . . .
Lay out your main points in short paragraphs that are separated by subheadings.
One of the best ways to make your press release template stand out from others is by breaking up your text into short paragraphs.
Using subheadings, you can break up your content into logical groups of information that are easy for readers to find and understand. Subheadings are an easy way to organize your release, which makes it easier for people who aren't familiar with the industry or topic in question (like potential clients) to locate specific information quickly. They also help lay out a visual hierarchy, so readers will be able to see at a glance where all of the important parts fit in relation to one another without having any idea what they're looking at!
Include a paragraph about your company and how it helps readers solve their problems.
If you have a strong service, it's important to explain what you do and how your company helps readers solve their problems. You can do this with a brief description of your company, or by giving examples of how you have helped people.
If possible, focus on the reasons why other companies don't offer the same services as yours does. Your news release example should be unique enough to stand out from all others in its field—but not so unique that no one will read it!
Write an attention-grabbing story to accompany the release.
The key to getting your media release template published is to write an attention-grabbing story. A story is what makes your release interesting, and it's something that readers will be excited about reading.
Use a story to explain the problem your product or service solves.
Show how your product or service will help people who have been struggling with this problem in the past (or who are still struggling).
Show how you've solved this problem better than anyone else out there, or at least as well as other companies have done so thus far.
If all else fails, just keep it simple: "We're offering X because Y."
Be creative with your format (pictures, graphs, charts, audio clips, video clips).
You can also use images, graphs, charts and video clips to highlight key points in your press release. Use audio clips to illustrate your story. Make sure you have permission from the source before using any images or video footage
You can make your press release different and interesting if you are willing to go beyond the usual template.
You can make your sample press release template different and interesting if you are willing to go beyond the usual template. In fact, it's not just about making something that stands out; it's also about making sure that your readers will find it relevant to their interests.
Here are some ways to make sure that happens:
Make sure you have a clear idea of who will be reading your press release (and what they want). If possible, try to keep in mind what kind of person is likely to read this type of media for maximum impact on their specific target audience.
Be concise! Your reader needs only enough information at any given point so as not to feel overwhelmed by all the information being thrown at them—this means keeping things short and sweet with each sentence having one main idea per paragraph (or less), then following up with supporting details later on down below where appropriate after getting past all those initial introductions needed by way offloading onto them before moving into deeper subjects like politics or economics instead
We hope that these tips will help you create a event press release template that stands out from the crowd. If you follow these seven simple steps, your release will look professional and feel like an earned opportunity to promote your company.
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